Media Lead, Germany

vor 4 Wochen

Berlin, Deutschland Uber Vollzeit
As the Media Lead, you will manage brand media strategy for Germany, including planning, activation, and measurement for highest priority brand initiatives. Working closely with internal marketing teams, external media and creative agency partners, you will be responsible for driving a holistic marketing strategy. You will act as the in-house media subject matter experts and develop innovative media plans to drive both brand and business results. You will lead strategic planning and media buying across major media partners and tech platforms, identifying the right channel mix and partnering with campaign leads to deliver best-in-class campaigns.
In this role, you will manage our media agency relationship, ensuring that strategies deliver against business objectives and are constantly optimized. This role would suit someone from a strategic media planning background (agency or client side) with a deep understanding of data strategy, channel planning, consumer insights and media investment.
Responsibilities
  • Partner with a sizeable external agency team to deliver best-in-class strategic plans and media activations across Uber and UberEats
  • Partner with regional marketing to manage a multi-million-dollar media budget across Uber and UberEats
  • Leverage and champion multiple sources of research, best practices and critical thinking including bringing innovative media approaches into the business.
  • Drive media optimization to maximize the impact of in-flight campaigns
  • Drive meaningful media innovation grounded in data, consumer trends and best practices to create consumer impact
  • Ensure maximum impact from key digital partners (Meta, Google, Snap, etc.) by working with them directly and via our media agency
  • Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel
  • Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and education on all things media to the Uber team
Requirements
  • 8+ years of media strategy and planning
  • Media agency and/or client-side media experience, ideally from a strategy or planning background
  • Deep familiarity with the German media landscape and culture
  • Fluent in German and English
  • Demonstrated experience in digital and programmatic media buying
  • Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics
  • Deep understanding of audience segmentation and data strategy
  • Experience building and maintaining high-performing teams
  • Previous responsibility for managing large media budgets
Preferred Qualifications
  • A track record of developing innovative media campaigns
  • Flexible, with the ability to excel in a fast-paced environment
  • A keen eye for detail and a strong bias for action
  • Confident with agile working methods such as Google Workspace and Slack
  • Hands-on use of all digital media platforms & channels
  • Positive can-do attitude who can find creative solutions

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