Vp Marketing

vor 6 Monaten


Berlin, Deutschland Tourlane GmbH Vollzeit

**EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US**

We are a lively and diverse team, brought together by our CEO Julian Weselek in 2016, currently active in the DACH region and France. Our ambition is to become the leading travel company for authentic, customized, multi-day trips while being mindful of our planet: we are the first travel company in the EU to set near-term carbon reduction targets approved by the Science Based Targets initiative (SBTi): this is an imperative step toward decarbonization. We are and always will be driving the change in the travel industry for a better tomorrow.

**DESTINATION? THE WORLD**

We are discoverers. We are believers in the life-changing power of travel. On our journey we've built the amazing team that we have today - a team that sets the ambition to be remembered for building the future of travel, for consistently changing the norms of the industry and, simply, for staying true to our passion for bringing together the cultures of the world.

What is the role about?
- Planning, implementing and executing Tourlane's marketing strategy focussing on Marketing Roadmap, Customer Segmentation and Brand Guidelines
- Inspiring, leading and developing a growing team of 25 talented professionals
- Collaborating closely with our C-level and department heads (in product, engineering, sales, and data) to drive customer reach, acquisition and retention
- Measuring, analysing, and reporting on marketing performance, and assessing against goals
- Ensuring that we monitor the market, competitors' positioning and activities
- Identifying trends and insights on the market while staying up to date with latest technologies and best practices

What will you need to be successful?
- You bring along several years of long-lasting experience in marketing leadership functions
- Experience and creativity in balancing paid and organic marketing channels
- Ideally experience in a direct-to-consumer business
- Travel industry experience is an asset, but not mandatory
- You know how to inspire and share a vision to get teams to enthusiastically follow you
- You have a quick and effective thought process to get things done
- You are performance-driven, analytical and reliable
- You are an outstanding communicator - building trust, inspiring and coaching
- You are well-structured, with an ability to prioritize workload but also able to adapt to changes in the initial plan
- You are fluent in English, German would be an asset

You are the World
- We value your participation in Tourlane's success and complement your cash compensation with a package of employee stock options (ESOP).
- Flexible working setup: Either remote or hybrid - get the most out of your working hours
- Travelers by heart: We give our employees the possibility to work remotely from anywhere in the world for up to 6 months per year
- Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health through sessions with Nilo.health
- We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
- Dog-friendly office: we can't wait to meet your furry friend

Sounds interesting? We are excited to get to know you
- Data privacy policy_._


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