Senior Director Global Brand Marketing
vor 3 Wochen
The Global Brand Senior Director is responsible for leading their team in maximizing the commercial value of the assigned asset/ indication. This role is responsible for actively contributing: to the development program on the asset/ indications as the commercial lead on the Product Development team, the development of the global brand strategy for given asset/ indications, lead in managing both the tactical plan and budget in support of the global brand strategy, and serve as the lead point of contact with the Markets/ Regions and commercial cross-functional team for asset/ indication on strategy/ execution. In addition, this role also is responsible to coach/ mentor direct report(s) in the development of core marketing capabilities and equip them to own the development of impactful and compliant marketing strategies and tactics.
**Roles & Responsibilities**:
**Brand Leadership for assigned asset/ indication**
- Lead in the development of strategy, messages, campaign, tactics, brand book and execution the delivery, communication, and execution thereof
- Develop and Lead launch strategy at global level including positioning, communication platform(s)/ tactics with core message, story flow, branding and associated campaigns
- Lead the cross-function/ region working group to develop and align on strategy, tactics, and execution of plan
- Exercise strong influence on the dedicated Market Insight and Analytic team by validating the customer insight & competitive intelligence plans and fully owns the forecasting assumptions that will feed the forecasting exercise
- Monitor and communicate the performance of the indications in major markets (G8, US, EU5, JP, China) by defining the KPI’s of the brand indication, identifying new opportunities/challenges and proposed plans to address either/ both in a timely manner
**Clinical Development and Regulatory Support and Leadership for given indication(s)/ tumor(s)**
- Represent and provide input as an active part of the Global Product Team
- Provide commercial insights to R&D for new opportunities to ensure the development strategy matches the customer needs to secure success of the company in the future commercialization
- Support and provide commercial input/ needs to the annual clinical development plan process providing strategy, forecast, commercial valuation and viability to support decisions as well as individual clinical study designs, amendments, and readouts
- Support and provide commercial point of view into the regulatory document creation and amendment processes (CDDS, USPI, SmPC, CHMP) as a member the Label Working Team
- Lead development of the Target Profile (Customer Expectation) and Expected Product Profile through interaction with all regional stakeholders to make sure that the insight provided to R&D is meeting regional needs
**Market/ Region/ Alliance (as applicable) Commercial Cross-functional leadership**
- Lead and work in close partnership with markets/ regions/ alliance counterparts to ensure alignment on key strategic deliverables
- Set up a strong collaborative frame with regions to secure optimal communication and two-way dialogue/ input on both critical and routine business issues between global and region, being receptive of regional feedback
- Quickly and effectively resolve conflicts and misalignments particularly with cross-functional partners, regions, and alliance counterparts to maximize result, increase speed of decision making, and minimize escalation of unresolved issues
- Lead in established cross market/ region/ alliance settings (indication working group, Global Business Team, Joint Business Team, Brand Summits/ Forums) for given indication(s)/ tumor(s)
**People Management and Leadership**
- Attract, hire, retain, coach, develop and promote talented individuals to exceed expectations in delivering on company business objectives
- Coach and support individual’s development to achieve both success in current role and prepare them for next role
- Provide feedback, coaching, support, and recognition to direct reports including objective setting, mid-year assessment, year-end review, and routine feedback as well as through rewards and recognition
- Foster a positive work environment where different work styles and approaches, that still meet the individual and team objectives, are sought out and encouraged
**Professional Experience & Education**:
- University degree in in health sciences or business/ marketing preferred (MBA or other advanced degree)
- 10 or more years of professional experience in the pharmaceutical industry (at least 4 years within Oncology in either (or a mix of) global, regional, or country level)
- Launch experience with a new product and/ or indication in Oncology as well as experience working across multiple countries/ regions or global
- Experience in successfully navigating through difficult internal situations within regions and global while maintaining governance, role and responsibility, and prof
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