Showroom & PR Coordinator, de (M/F/d)
vor 6 Monaten
The Customer Activation & Marketing function aims to create a seamless, inspirational journey to ensure that we recruit new customers, drive traffic to the digital & physical stores, increase sales, brand liking and our fashion credibility.
Through data and customer insights, we design a plan that ensures a holistic customer experience from communication with our customer to our membership program.
**Job Description**:
As a Showroom & PR Coordinator, you work proactively with building and maintaining relationships with media and fashion insiders and monitor current trends and competitors to build a fashion forward local community.
**Your main responsibilities include**:
Work alongside the Fashion PR lead with local fashion PR activities (plan, execute & follow up), primarily in the showroom to elevate the brand and the experience of the brand.
Drive sample administration, including working with relevant systems, optimizing results by proactively and reactively handling requests and send outs.
Secure visual presentation in the showroom with current products and ensure product placement by tracking magazines, newspapers, influencers, radio and TV-channels.
Builds a network of H&M Ambassadors through maintaining and building strong local relationships with media, influencers, celebrities & opinion leaders.
Advise and collaborate with external agencies to secure brand direction for paid partnerships.
Be involved in all showroom events and support project management such as event orders posters, press gifts etc) invitation send out, visual presentation and catering for showroom events.
Take care of general office administration duties; photo copying, filling of press cuttings & reports.
**Qualifications**:
**Skills & Experience**:
Understand the importance of community and relationship building with fashion insiders (ambassadors, media, VIP, influencers).
Formal education within Communication/ Marketing or experience in working with/or in connection to editorial fashion is meriting.
Showroom and/or experience from working with PR and deep interest & knowledge of fashion.
experience from successfully coordinating projects.
Understand synergies between owned, paid & earned media.
Have excellent communication skills, including fluent written and spoken English and German. (Knowledge in other languages is meriting.)
Have a great eye for content creation and understand the local influencer landscape.
Additional Information
This is a part time position (23h/week) and will be based in Hamburg, Germany.
Location
Spitalerstraße 12, Hamburg, Germany
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