Anantara Brand Director
vor 2 Monaten
To support the needs of the business by working with the Director of Marketing & Communication Northern Europe and the Senior Vice President of Luxury Hotels develop and implement a detailed brand management and marketing strategy to drive positioning and promotion of Anantara and then lead the implementation of key elements of that strategy to deliver business results and support hotels.
As a functional leader of our marketing efforts for Anantara in Northern Europe, the person in this position is responsible for ensuring a close and effective alignment of marketing activities with operational and leadership colleagues across the other functions of the hotel group and beyond.
**Required Skills**:
- Experience identifying, directing and managing relationships with creative and external agencies if relevant.
- Experience in planning and managing departmental budgets.
- In-depth ability of analytical skills, strategic thinking, strong communication and presentation skills.
- Exceptional communication skills and command of the English language (verbal and written).
- Advanced computer literacy and detailed knowledge of Microsoft Office; experience in using CMS and CRM systems; solid knowledge of design.
**MAIN RESPONSIBILITIES**:
- Develop and coordinate annual Marketing plans for the different hotels and lead the strategy for Anantara Northern Europe, working with the hotel Marcoms teams and coordinating it with the Brand & PR team and Headquarters.
- Brand Guardian in all projects of the brand and hotels assigned. For this he/she would need to work with the different departments of the company and the different hotels under his responsibility. Make sure we maintain brand identity in all touchpoints.
- Develop and supervise Anantara Marketing budget and forecast for the hotels in Northern Europe.
- Provide pre-opening support for new and rebranded properties in Northern Europe
- Manage the Marketing agencies.
- Develop promotional campaigns (awareness, teaser campaigns, etc...)
- Seek out opportunities for sponsorship, partnerships, and cross-promotions for the benefit of the brand and/or properties in Europe always to help the luxury positioning of our brand.
- Provide Brand Induction and support with the strategy to new members of the team (for new hotels or existing ones)
- Conduct ongoing market research on relevant competitor hotel brands within the industry and keep property/corporate teams abreast of competitor activity.
- Help E-Commerce department with the content of the web.
- Photo and video shootings of hotels, coordination with the official photographer, hotels, and Headquarters. Make sure the guidelines are followed.
- Presentations for Business Reviews
- Develop and deliver strategic plans to solidify brand positioning and grow brand awareness for all brands
- Lead brand work to further enhance relevant brand DNA’s and visual identities.
- Provide strategic direction to the marketing communications and internal teams on the development and implementations of new brand strategies, concepts and differentiators.
- Conceive, develop, and implement the artistic vision in-line with the overall brand strategy
Who are you?
- Minimum of 10 to 15 years experience in brand management and / or marketing positions inclusive of managing the marketing function.
- Experience in Hotel or luxury related field would be an added benefit.
- Experience with a creative agency a plus
- Experience working with and leading online marketing activities and content via CRM systems and branded websites.
- Results driven and focused on detail
- Ability to manage media content in English
- Ability to spot and resolve problems efficiently and fast
- Excellent management and organizational skills
- Experience of managing and developing people
- Excellent leadership, interpersonal and communication skills
- Service oriented person
- Communication skills
- Ability to travel quite often and for large periods of time
- Bachelor’s Degree in marketing, Communications, Creative or equivalent required. Master is a plus.
- Native English or fluent in both verbal and written English.
- German, Spanish would be a plus.
- You can be based in Madrid, Barcelona, Amsterdam, Berlin or any other city in Europe where the Anantara brand is present and where you are close to an international airport.
What We Offer
In this position, you are working for NH Hotel Group, part of Minor Hotels, a professional international hotel chain with a dynamic and friendly vibe. We understand that people make a difference, and this is conveyed in our excellent working conditions:
- NH University: excellent training & (international) development opportunities.
- Excellent career opportunities: all employees of NH Hotel Group, part of Minor Hotels are given priority on internal vacancies worldwide
- Hybrid working; the option to partially work from home.
- Explore the NH Hotel Group, part of Minor Hotels brands and enjoy our hotels worldwide with our s
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