Director of Communications Eastern

vor 7 Monaten

Mainz, Deutschland EAME Regional Office Vollzeit

Summary

The Director of Communications Eastern & Central Europe is responsible for the Communications strategy across Eastern & Central Europe with the overall goal to support Hyatt’s hotel portfolio, (both operating and opening hotels), drive brand preference and protect brand reputation for Hyatt and its sub-brands in the assigned region. Reporting to the Director of Corporate Communications EAME, the individual in this position needs to be a trusted partner for the regional team in EAME, ensuring close collaboration with leaders of key functions across the organization, including Development, Operations, Human Resources, and all other Commercial functions. The role will act as a counsel and advisor in all communications related matters to hotel teams and other department managers.

**Main Duties and Responsibilities**
- In conjunction with the Director of Corporate Communications EAME, develop strategic programs in support of Hyatt’s business objectives in Eastern & Central Europe and work with the regional Corporate Communications team to implement those initiatives in a way that delivers measurable results to drive Hyatt’s regional goals for EAME.
- Oversee Hyatt’s corporate communication strategy in Eastern & Central Europe in alignment with the Director of Corporate Communications EAME. Spearhead an integrated communications program designed to drive preference for Hyatt and its sub-brands, and to support acquisition and penetration for Hyatt’s loyalty program World of Hyatt.
- Work closely with functional specialists in Brands, Marketing, Digital Marketing and content development to ensure an integrated approach across functions.
- Build a strong network with internal PR resources at Hyatt hotels across the assigned region. Provide strategic guidance at all times in developing compelling storylines for hotels and destinations and ensure that local/regional and corporate messages and media relations efforts reinforce and leverage each other.
- Leverage new hotel openings, acquisitions, conversions and renovations to create awareness of an enthusiasm for Hyatt’s brands and the company’s positioning as an industry leader in the region.
- Take ownership of the Communications strategy for new hotel openings and brand introductions in Eastern & Central Europe. Leverage key hotel openings and work with hotel pre-opening teams to create a meaningful Communications strategy to drive awareness, and ensure the communications strategy is embedded in the overall launch strategy and planning.
- Drive awareness for new brands Hyatt is bringing to the Eastern & Central Europe markets.
- Position Hyatt as business and leisure service/product innovator through new initiatives and creative brand publicity programs (surveys, events, social media campaigns, etc.).
- Leverage Hyatt as a hotel operator of choice among developers and potential business partners. Implement and own a program including proactive trade/B2B media relations, leveraging development conferences to maximize Hyatt exposure, overseeing development of messaging and materials that differentiate Hyatt and its sub-brands as well as World of Hyatt in the minds of this key audience. All the owners-facing initiatives will be developed collaboratively with Hyatt’s Senior Manager of Owners and Development Communications for EAME.
- Create a meaningful visibility program for Hyatt spokespersons across the assigned region, identify public speaking opportunities and develop messaging documents and briefings on designated corporate issues/positions, and in response to media inquiries.
- Act as a go-to person and provide assistance for hotels in case of issues or crisis situations, and further support Hyatt’s global communications teams with issues management and crisis communications when needed.
- Manage and direct Hyatt’s corporate PR agencies for the respective region in close collaboration with the regional Communications team. Act as the day-to-day contact to leverage the PR agency team to achieve set goals. Work with assigned PR agencies in the other parts of the region as needed.
- Act as a go to resource for all Communications related questions for Hyatt’s operating hotels across Eastern & Central Europe. Assist hotels with the selection, on-boarding and briefing of PR agencies, advise on the day-to-day management of hotel PR agencies and troubleshoot when needed.
- Support operating and opening hotels with the selection, on-boarding and training of Communications staff.
- Develop strong personal relationships and maintain active contact with local/regional/national and international press that will benefit Hyatt.
- Identify current industry and lifestyle trends that create opportunity to position Hyatt as an industry leader in Eastern & Central Europe and an expert resource for news media.
- Develop strong relationships with leaders of key functions across the company, including marketing, development and operational leaders, gener

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