Guest Knowledge

vor 6 Monaten

Ingolstadt, Deutschland Value Retail Vollzeit

Guest Knowledge & Engagement Coordinator
- Ingolstadt, DE, 85055- Full Time**Guest Knowledge & Engagement Coordinator / Marketing Coordinator CRM** (M/F/d)**
- Ingolstadt Village (Home-Office teilweise möglich)- Deine Aufgaben- Konzeption und Umsetzung von Marketing-Aktionen zur Neukunden-Akquise sowie zur Optimierung unseres Loyalty-Programms „Membership“ in Deutschland
- Planung und Erstellung des Kommunikations-Kalenders für unsere Datenbank sowie der Newsletter
- und Push Notification-Kommunikation in Rücksprache mit den Marketing Verantwortlichen mit Salesforce Marketing Cloud
- Konzeption und Umsetzung von AB-Testings zusammen mit dem CRM-Team
- Eigenständige Planung und Erstellung von Zielgruppen-Profilen zur Segmentierung und zielgerichteten Kundenansprache
- Erstellung von Auswertungen und Performance-Analysen im Bereich Newsletter und dem Loyalty-Programm
- Planung und Erstellung von Loyalty-Vorteilen in Salesforce Loyalty Management
- Austausch und Best-Practice-Sharing zwischen dem Head Office und den anderen europäischen Villages
- Erstellen von Briefings für die Grafik, Guest-facing-Abteilungen und weiterer Bereiche
- Enge Zusammenarbeit mit verschiedenen internen Abteilungen (z.B. Marketing intern, Hospitality, Retail), um CRM-Kampagnen erfolgreich durchzuführen und zu bewerten
- Das solltest du mitbringen- Ein erfolgreich abgeschlossenes Studium der Betriebswirtschaftslehre, Wirtschaftsinformatik oder vergleichbarem Inhalt mit Schwerpunkt Marketing/CRM
- Sehr gute Deutsch
- und Englisch-Kenntnisse in Wort und Schrift
- Erste Berufserfahrung im Marketing/CRM-Bereich wünschenswert, aber nicht zwingend erforderlich
- Eine eigenverantwortliche Arbeitsweise, Kommunikations
- und Organisationsstärke, sowie eine analytische Denkweise und Zahlenaffinität
- Technisches Interesse in CRM und Analytics
- Du begeisterst Dich für neueste Trends und Benchmarks im Bereich Loyalty und CRM
- Hohe Endkundenorientierung, persönliches Involvement bei Events sowie Freude am Entwickeln neuer Konzepte
- Du bist ein motivierter und zielorientierter Teamplayer mit gutem Organisations
- und Zeitmanagement
- Gelegentliche Reisebereitschaft in die anderen Villages

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