Global Brand Building
vor 3 Wochen
**My duties**
- As a Global Brand Building & Digital Marketing Specialist (f/m/d) you will drive the data-driven brand building activities across all global categories, brands and markets and will support global and local marketing teams in order to build up strong brands in a digital world
- You develop the company's data driven marketing way-of-working and capabilities including a new agency support operating model
- You guide global and local marketing teams on how to leverage 1st-party consumer data for better media targeting and to increase e-Commerce sales
- You support global and local marketing teams to create integrated end-to-end consumer journeys, connect the media touchpoints based on data, define KPIs and measurement to achieve a consistent consumer brand experience across the different touchpoints
- You lead or support key projects in brand building, digital marketing, advertising and digital communication, e.g. helping to develop Paid Search Strategy Guidelines for global category teams
- You provide regular updates on competitor activities and industry best practice, with reference to latest activities and digital trends or emerging technologies. Identify and pilot new technology (AdTech) for marketing automation, new content production technologies to evaluate their business potential
- You manage the relationship with the company's global creative agency partners which includes team set-up, negotiation of contracts and bonus model, performance reviews, as well as leading agency selection processes with the support of Global Sourcing
**My qualifications**
- Bachelor’s or Master’s degree in Marketing, Digital Marketing, Digital Communication, Business Administration or other relevant studies
- Profound operational experience in brand marketing, digital marketing, digital advertising, preferably in the FMCG industry, or in creative and media agency
- Excellent brand marketing competence
- In-depth expertise in building brands, brand marketing, digital marketing and advertising. Ability to explain the success factors for building strong brands, impactful advertising and social media activity, successful online-videos, can define the main KPIs to be tracked
- Understanding which campaigns and assets work best on the main global digital platforms: Facebook, Instagram, Youtube, Tik Tok etc.
- Expertise in creating end-to-end consumer journeys with connected touchpoints
- Experience in using 1st-party consumer data for marketing activities, media targeting and e-Commerce sales campaigns
- Experience in e-Commerce campaigns and web shops focus UX and conversion, experience with Direct-to-Consumer platforms a plus
- Excellent communication and interpersonal skills, ability to prioritize and to simplify complex topics, as well as to present and communicate effectively to achieve results in a global company matrix organization
- Managing multiple stakeholders, external agencies and budgets
- Fluent in English (writing and speaking) and experience in an international company environment is a must
- Self-starter and problem solver, team-player who takes ownership of projects and budgets
**My benefits**
- Permanent employment with 30 days of paid vacation
- Attractive salary, annual bonus and various corporate benefits
- Hybrid work model and flexible working hours allowing great work-life-balance
- Individual learning & career growth through various opportunities
- Collaborative and caring culture, empowerment & engaged People
- Exciting projects in an international, global environment
**My employer**
- Our client is a leading global hygiene and health company.
**Salary details**
- Depending on relevant experience the expected salary range is 90.000-123.000€ p.a.
**About Hays**
- IT is and always has been our core business that laid the foundation for Hays' success. We are the biggest privately owned IT recruitment agency in Germany and offer the best jobs for every career level - whether you are interested in vacancies in agile SMEs or international DAX groups. Hays masters the entire IT job spectrum, from support to software architecture or digitalisation - thanks to our broad portfolio, we have something for everyone. In the last decades, we were able to support numerous IT experts with choosing the right path for a successful career, positioning ourselves as their lifelong partner. Our highly specialised consultants can cater to your every wish and expectation and will prepare you for interviews and contract negotiations. Give it a try and learn what the market has to offer - our services are free of charge, non-binding and discreet We look forward to hearing from you.**My contact at Hays**
**My contact person**
Vanessa Mihalec
**Reference number**
673683/1
**Contact**
Phone: +49-821-508818 - 232
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