Marketing Specialist B2B

vor 2 Wochen

Essen, Deutschland Lenovo Vollzeit

**General Information**:

- Req #- 100015501- Career area:
- Marketing- Country/Region:
- Germany- State:
- North Rhine-Westphalia- City:
- Essen- Date:
- Thursday, October 10, 2024- Working time:
- Full-time**Additional Locations**:

- Germany - Baden-Württemberg - Stuttgart
- Germany - North Rhine-Westphalia - Essen
- Switzerland - Zürich - Zürich

**Why Work at Lenovo**:

- We are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).-
**Description and Requirements**:
The Marketing Specialist is responsible for Lenovo’s Retail and channel marketing, as well as communications/advertising and events to further build the brand in line with the business objectives. This role ensures proactive communication in order to keep people engaged with Lenovo and how Lenovo is progressing towards its strategic goals. Reporting to the Marketing Director, the Marketing Specialist will work collaboratively with Sales, Senior Leadership and Executives.

**What will you do?**

**Retail and Channel Marketing**
- Work closely with business partners, distributors in B2B and Retail Trade marketing on channel enablement and promotional content, balancing traditional marketing tactics with a data driven approach
- Develop and execute quarterly marketing tactics with our retailers and resellers in close alignment with Lenovo sales and product management
- Control retailers and resellers advertisements within Lenovo’s brand visibility framework
- Ensure precise execution, proof of execution and exact reporting according to alliance financial requirements (e.g. Intel, Microsoft)
- Measure and report performance of marketing tactics, assess against goals (ROI and KPIs) - recommending actions to strengthen the objective and effectiveness

**Lenovo owned events**
- Manage events like kick-offs, customer exhibitions and fairs that make a difference and innovate - thus are memorable to our customers
- Reflect the strategic / corporate direction in conception and execution of events to establish a memorable event with strong business impact and lead value
- Organize the whole process from budgeting, planning, concept, running the event and post-event evaluation

**Communication / Advertising**
- Execute PR, advertising and Social Media programs in support of business objectives
- Build strong understanding of Lenovo’s business and culture
- Prepare and execute press launch activities, press tours and media round tables

**Reporting**
- Manage and monitor the budget, adhering to financial guidelines, managing the corporate financial system and ensuring value for money - including yearly/quarterly budget spend tracking with attention to detail and accuracy
- Deliver quarterly/annual marketing plans to meet KPIs, aligned to strategic objectives and within budget

**Who are you?**
- Wealth of experience in B2B and Event Marketing in a fast moving, international IT industry. Agency background and PR is desirable.
- You are passionate for latest technology trends, e.g. Hybrid AI, data driven marketing.
- You keep a cool head, when managing multiple projects in parallel.
- You are proactive and take initiatives in self-starter mentality.
- Being Results-driven with committed and passionate execution is your trademark.
- You convince with efficient and reliable project & budget management, including excellent organization and time management skills.
- Having excellent written and verbal communication skills with accuracy and keen attention to detail, German being your first language. You are fluent in English with strong presentation skills.

**What we offer**
- a multitude of professional and personal opportunities
- an open and stimulating environment within one of the most forwarding thinking IT companies
- flat structures and fast decision-making processes
- a modern and flexible way of working to combine personal and professional life
- an international team with a high focus on Gender Diversity

Want to know about Lenovo's culture? CHECK OUT this video and join the team
- We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sex

  • Digital Marketing Specialist

    vor 3 Wochen

    Essen, Nordrhein-Westfalen, Deutschland TruckScout24 Vollzeit

    JobbeschreibungWir suchen einen Digital Marketing Specialist (m/w/d) für unser Team in Essen.AufgabenPlanung und Erstellung von SEA-, Display- und Paid Social-KampagnenOptimierung und Steuerung von Kampagnen mit über 4 Millionen Keywords in mehr als 20 SprachenErstellung von Creatives in Zusammenarbeit mit unseren WebdesignernRegelmäßige Reportings und...

  • Digital Marketing Specialist

    vor 3 Wochen

    Essen, Nordrhein-Westfalen, Deutschland TruckScout24 Vollzeit

    JobbeschreibungWir suchen einen Digital Marketing Specialist (m/w/d) für unser Team in Essen.AufgabenPlanung und Erstellung von SEA-, Display- und Paid Social-KampagnenOptimierung und Steuerung von Kampagnen mit über 4 Millionen Keywords in mehr als 20 SprachenErstellung von Creatives in Zusammenarbeit mit unseren WebdesignernRegelmäßige Reportings und...

  • Digital Marketing Specialist

    vor 4 Wochen

    Essen, Nordrhein-Westfalen, Deutschland TruckScout24 Vollzeit

    JobbeschreibungWir suchen einen Digital Marketing Specialist, der sich für Performance-Marketing begeistert und sich in der digitalen Welt zurechtfindet. Als Teil unseres Teams am Standort Essen wirst du uns bei der Planung und Umsetzung von SEA-, Display- und Paid Social-Kampagnen unterstützen.AufgabenPlanung und Umsetzung von Kampagnen für Google Ads,...

  • Digital Marketing Specialist

    vor 4 Wochen

    Essen, Nordrhein-Westfalen, Deutschland TruckScout24 Vollzeit

    JobbeschreibungWir suchen einen Digital Marketing Specialist, der sich für Performance-Marketing begeistert und sich in der digitalen Welt zurechtfindet. Als Teil unseres Teams am Standort Essen wirst du uns bei der Planung und Umsetzung von SEA-, Display- und Paid Social-Kampagnen unterstützen.AufgabenPlanung und Umsetzung von Kampagnen für Google Ads,...

  • Marketing Specialist

    vor 5 Monaten

    Essen, Deutschland Zoho Corporation B.V. Vollzeit

    Our DACH team is looking for a Marketing Specialist to support our growing set of products in the region. The Marketing Specialist is responsible for end-to-end marketing campaigns, aiming to increase the adoption of products and portfolios in DACH. Are you a dynamic and enthusiastic Marketing Specialist, eager to support our marketing efforts? Do you feel...

  • Marketing Specialist

    Vor 3 Tagen

    Essen, Nordrhein-Westfalen, Deutschland FG FINANZ-SERVICE AG Vollzeit

    Job DescriptionWe are seeking a skilled Marketing Specialist to join our team. The ideal candidate will have a strong understanding of marketing principles and be able to develop and implement effective marketing campaigns.Develop and execute marketing strategies to achieve business objectives.Conduct market research and analyze customer data to inform...

  • Marketing Specialist

    Vor 3 Tagen

    Essen, Nordrhein-Westfalen, Deutschland I. K. Hofmann GmbH Vollzeit

    We are seeking a Marketing Specialist to join our team. The ideal candidate will have a strong understanding of marketing principles and be able to develop effective campaigns to promote our products.Key Responsibilities:• Develop and implement marketing strategies to reach target audiences• Create engaging content to promote our products• Analyze and...

  • Marketing Specialist

    vor 5 Monaten

    Essen, Deutschland EP Equipment Group Vollzeit

    **Job Opportunity: Marketing Specialist - EP Equipment, Cologne, Germany (on-site)** EP Equipment, a global leader in the distribution of MATERIAL HANDLING EQUIPMENT, is seeking a dynamic and innovative Marketing Specialist to join our team in Cologne. We are a fast-paced, innovative organisation, looking for creative individuals with a strong affinity for...

  • Marketing Specialist

    vor 5 Monaten

    Essen, Deutschland Zoho Corporation B.V. Vollzeit

    Our European team is looking for a Marketing Specialist to support our growing set of products in Europe. The Marketing Specialist is responsible for end-to-end marketing campaigns, aiming to increase the adoption of products and portfolios. Are you a dynamic and enthusiastic Marketing Specialist, eager to support our marketing efforts? Do you feel ready to...

  • Marketing Specialist

    vor 3 Wochen

    Essen, Nordrhein-Westfalen, Deutschland Zoho Corporation Europe Vollzeit

    Job Title: Marketing SpecialistWe are seeking a highly motivated and experienced Marketing Specialist to join our team at Zoho Corporation Europe. As a Marketing Specialist, you will play a key role in executing marketing campaigns, enhancing brand visibility, and contributing to lead generation efforts.Key Responsibilities:Collaborate with sales, marketing,...

  • Marketing Specialist

    vor 3 Wochen

    Essen, Nordrhein-Westfalen, Deutschland Zoho Corporation Europe Vollzeit

    Job Title: Marketing SpecialistWe are seeking a highly motivated and experienced Marketing Specialist to join our team at Zoho Corporation Europe. As a Marketing Specialist, you will play a key role in executing marketing campaigns, enhancing brand visibility, and contributing to lead generation efforts.Key Responsibilities:Collaborate with sales, marketing,...

  • Marketing Specialist

    Vor 3 Tagen

    Essen, Nordrhein-Westfalen, Deutschland BSCON Brandschutzconsult Vollzeit

    About the JobWe are seeking a skilled Marketing Specialist to join our team at {company}. As a key member of our marketing department, you will be responsible for developing and implementing marketing campaigns to drive business growth and increase brand awareness.Key ResponsibilitiesDevelop and execute marketing strategies to achieve business...

  • Marketing Specialist

    vor 4 Wochen

    Essen, Nordrhein-Westfalen, Deutschland Zoho Corporation Europe Vollzeit

    Marketing SpecialistZoho Corporation Europe is seeking a highly skilled Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to enhance our digital presence and drive lead generation.Key ResponsibilitiesCollaborate with sales, marketing, and product teams to...

  • Marketing Specialist

    vor 4 Wochen

    Essen, Nordrhein-Westfalen, Deutschland Zoho Corporation Europe Vollzeit

    Marketing SpecialistZoho Corporation Europe is seeking a highly skilled Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to enhance our digital presence and drive lead generation.Key ResponsibilitiesCollaborate with sales, marketing, and product teams to...

  • Marketing Specialist

    vor 4 Wochen

    Essen, Nordrhein-Westfalen, Deutschland Zoho Corporation Europe Vollzeit

    Marketing SpecialistZoho Corporation Europe is seeking a highly skilled Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to enhance our digital presence and drive lead generation.Key ResponsibilitiesCollaborate with sales, marketing, and product teams to...

  • Marketing Specialist

    vor 4 Wochen

    Essen, Nordrhein-Westfalen, Deutschland Zoho Corporation Europe Vollzeit

    Marketing SpecialistZoho Corporation Europe is seeking a highly skilled Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to enhance our digital presence and drive lead generation.Key ResponsibilitiesCollaborate with sales, marketing, and product teams to...

  • Marketing Specialist

    vor 3 Wochen

    Essen, Nordrhein-Westfalen, Deutschland Zoho Corporation Europe Vollzeit

    Marketing SpecialistZoho Corporation Europe is seeking a highly skilled Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to enhance our digital presence and drive lead generation.Key Responsibilities:Collaborate with sales, marketing, and product teams to...

  • Marketing Specialist

    vor 3 Wochen

    Essen, Nordrhein-Westfalen, Deutschland Zoho Corporation Europe Vollzeit

    Marketing SpecialistZoho Corporation Europe is seeking a highly skilled Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to enhance our digital presence and drive lead generation.Key Responsibilities:Collaborate with sales, marketing, and product teams to...

  • Digital Marketing Specialist

    vor 2 Wochen

    Essen, Nordrhein-Westfalen, Deutschland TruckScout24 Vollzeit

    JobbeschreibungWir suchen einen Digital Marketing Specialist, der sich auf Performance-Marketing spezialisiert hat und Erfahrung im Bereich SEA-, Display- und Paid Social-Kampagnen hat.Als Digital Marketing Specialist wirst du Teil unseres Teams am Standort Essen und wirst dich auf die Planung und Durchführung von Kampagnen konzentrieren.Deine...

  • Marketing and Communications Specialist

    vor 2 Monaten

    Essen, Nordrhein-Westfalen, Deutschland GOP Entertainment Group Vollzeit

    Marketing and Communications Specialist Opportunity at GOP Entertainment GroupWe are seeking a highly skilled Marketing and Communications Specialist to join our team at GOP Entertainment Group. As a key member of our marketing team, you will be responsible for developing and implementing integrated marketing strategies that drive business growth and brand...