Director of Buyer Loyalty and Engagement Es-23240
vor 2 Monaten
**Job Description**:
**Responsibilities**
- The Director of Buyer Loyalty and Engagement is a senior leader who will own the development and execution of the global loyalty programs for our marketplace, as well as coupons and incentive strategies to keep buyers engaged
- Additionally, you will also own creating a profitable services business, using the marketplace’s existing customer base and product offerings to create new revenue streams and deepen customer engagement
- Drive the development and implementation of the global loyalty programs, ensuring that they align with our business goals and support our overall strategy
- Develop and manage a roadmap of new loyalty offers, rewards, features, and services to support business goals, measure program success and track return on investment
- Manage and track the annual loyalty program budget, as well as reward and benefit reconciliation
- Partner with Finance to price loyalty rewards and services for sustainability
- Analyze data to proactively track retail and loyalty trends, finding opportunities to monetize the loyalty program through potential partnerships, subscriptions models, or other means
- Report program results and provide updates to leadership
- Collaborate with cross-functional teams to ensure alignment and consistency across tech, brand partnerships, events, operations, social, digital, PR and brand marketing
- Develop and implement strategies to drive growth and profitability of the services business, working collaboratively with cross-functional teams including product, marketing, and operations
- Analyze customer demand and preferences for services, and work with partners to negotiate pricing and service offerings to increase revenue and customer satisfaction
- Manage the end-to-end customer experience for all services offered, including pricing, promotion, purchase, delivery, and post-purchase support, ensuring consistency and quality across all channels and touchpoints
- Lead, manage and mentor a team of manager and senior managers to ensure commitment, productivity and engagement
- Develop and implement team vision, goals, objectives and performance metrics to track progress and ensure success
**Preferred Experience**:
**Qualifications**
- Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field
- 10+ years of experience in program management, with a track record of developing and driving successful programs and incentives at a global scale
- Strong experience with CRM data analysis and marketing automation, as well as machine learning techniques for improved targeting
- Strong understanding of loyalty program economics, pricing, and profitability
- Ability to work collaboratively with cross-functional teams, and excellent communication and presentation skills
- Demonstrated ability to manage sophisticated projects, set priorities, meet deadlines, and achieve business objectives
- Experience managing external partners and vendors
- Proven ability to lead, inspire, and develop hard-working teams in a fast-paced, dynamic environment
- Native or fluent Spanish language
**Additional Information**:
- Contract Type**:Full-Time**:
- Location**:Berlin**:
- **Possible full remote
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