Director Category Licensing
vor 2 Monaten
Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for FOB sales in Europe Hasbro Deutschland GmbH ('the Company') provides sales, marketing and other services to HET and HIT in Germany.
**Main Purpose of the Role**
Deliver all financial targets through the development and execution of regional category strategies, promotions, retail management and the identification of new business development opportunities
**Specific Responsibilities**
**Business Management**
- An active and lead member of the Eurasia Leadership team reporting into VP Eurasia LCP, with a strong and influential position to drive growth across GSA and the region.
- Develop Market category strategies for Softlines, Hardlines, Toys & Games for dissemination to all GSA markets
- Oversee development and the building of long-term profitable partnerships with licensees, retailers and all Consumer Products partners to ensure Hasbro is positioned across GSA as the market licensor of choice
- Identify revenue opportunities across the region through all business lenses - territory, category, channel, portfolio, customer and consumer
- Oversee management of new business projects end-to-end: targeting partners, pitch ideation and production, pitching, relationship management, product development, marketing and ongoing partner support
- Co-lead development of select One Hasbro initiatives and oversee the execution of merchandise "go-to-market" strategies using market knowledge (e.g., industry, competitive set, Company needs) and JBP’s/account plans to maximize short and long-term growth
- Remain curious and connected seeking out information on trends, market changes, retail landscape shifts and all opportunities to drive new Hasbro business
- Ensure regular communication of plans to both internal and external stakeholders
- Build strong network and relationships across the matrix of internal stakeholders with a particular focus on Toy and Game counterparts, Franchise and Brand marketing for full brand support.
**Financial Management**
- Lead annual budget planning for total GSA LCP revenue, including Softlines, Hardlines, FMCG and accurate quarterly forecasts updates
- Lead quarterly financial planning reviews with key partners to ensure that predetermined growth targets will be met and ideally exceeded.
- Collect all cash on time
- Manage all costs to plan
**Retail Management**
- Develop and lead strong and productive relationships with senior management, key buyers and merchandise/marketing personnel across all relevant channels and retailers
- Key focus on the e-commerce channel, understanding partner models and driving strategic relationships across this retail sector
- Fully understand retail buying calendars, decision-making timeframes and decision influencers to effectively position Hasbro’s properties against the competitive set
- Identify merchant’s strategies/initiatives and seek opportunities for Hasbro brands.
- Consistently and effectively communicate brand strategies to buyers to gain support for our properties
- Ensure that our existing partners continue to have the resources and retail influence to achieve or maintain placement of our properties
- Co-lead One Hasbro retail initiatives with agreed retailers and prioritized brands
- **
Market Trend Analysis**
- Understand and effectively interrupt and communicate to internal and external partners and business contributors key economic and market trends (planogram space, buying patterns, competitive set), performance of existing competitive properties and future property launches
- Develop intimate knowledge of competitive properties at retail. Develop an understanding of key buyer support; competitive property performance, and marketing/promotional initiatives that may impact Hasbro’s ability to get properties placed and/or generate high-performing POS
- Stay connected with industry trends and developments through networking, attending trade shows and relevant industry functions
**People Management**
- Demonstrate informative and inspirational leadership to the team and all other departments within the Hasbro GSA team carrying out quarterly reviews and building independent IDP’s for each of the team
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