Programmatic Display Specialist
Vor 4 Tagen
mobile.de Germany
Berlin, Germany
Media Production / Marketing & Communications / Marketing
Full-time
**Job Description**:
**Qualifications**:
Additional Information
Company Description
**The role**:
**Your responsibilities**:
**Build Digital Marketing campaigns**: Strategically plan, execute and implement display campaigns on an ROI basis. Setup campaigns across different DSPs e.g. Google Ads, DV360 and more.
**Manage and optimize Digital Marketing activity**: Manage and allocate the budget efficiently and effectively and monitor changes continuously. Develop new partnerships and negotiate new deals with publishers and optimise them towards KPIs. Track creatives within GMP and perform regular QA checks to ensure everything is tracking properly. Work with our creative agencies to ensure all campaign creatives are on track to be delivered on time, and test different ad formats including Display, Native, CTV, online video etc. And audience management.
**Own the Programmatic marketing strategy**: As part of the cross functional Leasing Alliance, develop and own the Programmatic marketing strategy to deliver on business goals and objectives.
**Lead the relationship with local country**: Work closely with the Leasing Head to ensure that we are executing on our Display roadmap. Own the relationship within the functional and cross functional team: Work closely with Product managers, analysts, brand marketers, designers and other colleagues in order to bring creative marketing ideas to life, and to ensure Display marketing strategy aligns with business goals
**Analyse, report and present results**: High level of analytical skills required and ability to understand data and the story it tells. Report your findings in a clear manner and identify additional opportunities.
**Be the digital marketing expert**: It is encouraged to keep ahead of the industry landscape to identify any potential opportunities for our business. We are strong believers of testing and learning.
**Working with remote teams**: work with different teams across the globe remotely.
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