Market Launcher
vor 3 Wochen
**About Zepz**:
Zepz is the group powering two leading global remittance brands: WorldRemit and Sendwave. Since 2010, we have been disrupting an industry previously dominated by offline legacy players with our relentless focus on reducing the cost of remittances and increasing safety and convenience for our users. Every day, our people work to unlock the prosperity of cross-border communities through finance and technology - driven by our vision of a world that celebrates migrants' impact on prosperity, at home and abroad.
Our brands helped cross-border communities send over $15bn from 50 countries to recipients in 130 countries in 2022. We operate over 5,000 money transfer corridors worldwide and employ over 1,000 people globally. Zepz is a remote-first employer, with team members located across six continents.
Our vision is to create a world that celebrates migrants' impact on prosperity, at home and abroad. Our purpose is to unlock the prosperity of cross-border communities through finance and technology.
Zepz.io
**Our Commitments**:
- **We act like owners**:
- We are relentlessly delivering for our users and spending money thoughtfully.
- **We embrace embarrassing honesty -** We function best when we're open and honest with one another — especially about our challenges and doubts.
- **We have a bias to action** - We get to first outcomes quickly, iterate and learn.
- **We strive to be better -** We may make mistakes, but always learn from them.
- **We are inclusive -** to better reflect and serve our users.
**About the role**:
You will be a successful Market Launcher if you:
- Love to be entrepreneurial. You're able to do whatever it takes to make the market work. You possess strong habits keeping you energized as you chase specific growth targets over periods of months in a largely self-directed role.
- Enjoy interacting with people and building relationships via every channel. IRL, over the phone, SoMe, etc.
- Are comfortable being scrappy, while staying critical when immersing yourself in the community via different channels.
- Possess a bias toward action and testing, and are systematic, logical and critical in your approach.
- Quickly absorb new cultural settings and understand how they might impact Zepz's strategy
- Are eager to take on an immersive role as this one will require evening and weekend work and a fair amount of travel.
- Are persuasive and can convince others to pursue a course of action.
- Are resourceful and prone to find creative fixes to unexpected problems.
- Are proficient at identifying trends by analyzing data sets, and have the intuitive ability to ask yourself the right questions to dig out the underlying causes.
**Market Launchers are a key part of jumpstarting new communities of users. Check out** **this video** to hear more about the role.**
**What you will own**:
Reporting to the Lead Market Launcher, you will:
- Identify the scope of the problems a diaspora community has when it comes to sending money, by embedding yourself in the community, building trust, and asking questions, both via online and offline channels.
- Ensure our product fits the community's needs, via user research and close collaboration with our product team.
- Build relationships and negotiate with key partners and channels in the markets to get access to the community in the most efficient ways and make us "viral." This could entail community events, Facebook groups, radio or TV shows and more— you'll have to get creative
- Work hand in hand with our digital marketing team, in charge of our paid channels. Use social media, community influencers, and any other methods you see fit to scale the business.
- Build and test new user acquisition strategies: Defining hypotheses, analyzing results, and iterating through new tests as we optimize our user acquisition machine.
- With your market launcher colleagues, build out our launch playbook further to become even faster and more successful in future markets.
- Take full ownership of the growth of the markets assigned to you and foster a productive dynamic with all stakeholders.
**What you bring to the table**:
- At least 3 years of work experience, working in fast-paced environments. You don't need to necessarily come from a growth, marketing, or startup background. Successful team members have come from the Peace Corps, NGOs, strategy consulting, investment firms, and political campaigns.
- Fluent in English and German
- Work authorization: You must possess the right to work in Germany. We are not able to sponsor visas at this time.
- Willingness to travel (25-50%) and some work on weekends if needed. Being close to the market you work with means being where the communities are. For example, attend community events, meet with partners, or do on-the-ground user research. Don't worry, our market launchers get their time to recharge. They can take days off during the week to make up for weekends, in fact - we make them
**Bonus points if y
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