Head of Marketing

vor 6 Monaten

Frankfurt am Main, Deutschland iwoca Vollzeit

We’re here because we believe in small businesses. We believe they deserve better than waiting weeks for a loan. And we believe it’s our job to help them grow.
We started in 2012 with these principles, and we hold true to them today - now that we’re one of the fastest-growing fintechs in Europe. In the time between, we’ve built the best tech platform in lending, won several awards and opened up £3.5 billion in loans to over 100,000 businesses.
So what’s next? Our mission now is to help one million businesses who need us. To do this, we’ll need new products and partnerships. But most of all, we’ll need smart, hands-on people to join us on the journey and get us to our goal.

**Requirements**:
Your Responsibilities

**Strategy**:

- Develop and execute our marketing and branding vision and strategy in close collaboration with the German General Manager, Head of Customer Acquisition, and various company stakeholders with relevant expertise.
- Develop a detailed understanding of the customer segments we serve.
- Translate strategic goals into ambitious OKRs for your team.
- Take ownership of the 6-digit monthly marketing budget; demonstrate incrementality and positive ROI on spend.
- Provide regular reports on marketing spend, commercial performance, and other initiatives to the wider company.
- Drive improvements to our qualified lead framework, attribution model, etc.

**Team Management**:

- Lead and guide a team of three highly motivated marketing professionals.
- Define clear roles and responsibilities, set expectations, and offer professional training and career development opportunities to enhance team performance and growth.
- growing and optimising our paid search channel through continuous refinement of campaign and bidding strategies as well as close cooperation with our paid search agency.
- developing and implementing our SEO strategy, including content ideation and production, continuous improvement of our linking strategy, and overseeing website changes for enhanced performance.
- developing and executing our comprehensive newsletter and mail strategies by identifying the right target audiences, overseeing the creative process (content, design, assets), setting objectives and optimising performance.
- developing and executing our social media strategy, enhancing our online presence and contributing to the drafting and publishing of engaging social media posts.
- developing, implementing, and optimising our paid social strategy in close cooperation with our media agency.
- overseeing the crafting of copies, reviewing and aligning branding across our marketing channels and driving the creation of compelling customer success stories and educational videos.

Our Requirements

**Qualifications**:

- Proven experience leading a team in a growth/scale-up environment.
- Results-driven can-do attitude with a strong belief in personal ownership and accountability.
- Ability to work effectively in a fast-paced and highly dynamic environment.
- Native German speaker or high bilingual proficiency (C2).
- Excellent copywriting skills with the ability to adapt to our brand’s tone of voice
- Background in B2B marketing, particularly with a focus on SMEs.
- Professional experience in paid search and SEO.
- Strong analytical and strategic mindset with a passion for data.

**Nice-to-Have**:

- Fintech/lending industry background.
- Professional experience in paid social and mail.

**Don’t take this list as prescriptive**: it’s just to give you a sense of who might do well at the job. We’d still love to hear from you if you don’t hit every point on the list, or if you have other experience.

iwoca is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

**Benefits**:
**We all enjoy**:

- A smart, motivated and international team (we represent over 35 different nationalities) with ridiculous growth-mindset
- iwoca takes over a ski chalet in winter so that you and your team can ski or snowboard (and work) for a week. During summer we are drawn to the sun.
- Access to the gym membership program
- Exclusive participation in the daily commute
- Our home is in a nice office in the heart of the big city. In Frankfurt in the beautiful Ostend, our London office is located centrally in Fitzrovia
- Company-wide training courses with internal and external speakers
- 26 days of vacation a year plus a free day for your birthday
- One-month fully paid sabbatical after 4 years
- Share options
- A paid volunteer day that gives you the opportunity to invest time to support a charity of your choice.
- ’iwocans’ also benefit from fully stocked fridges in our offices with whatever is needed to strengthen them. There are snacks (both healthy and less healthy) for the whole day.

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