Pr Coordinator

vor 2 Wochen

Berlin, Deutschland UNIQLO Vollzeit

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high-quality, long-lasting, innovative clothing at an affordable price.

We are currently recruiting for a PR Coordinator to sit within the German PR team, based in our Berlin office. You will be reporting into the PR Manager for Germany, working cross-functionally with the Marketing, Sustainability and Visual Merchandising departments. This position is a temporary maternity cover for 18 months and the start date will be the 1st of April 2023.

In this role, you are an essential part of the PR team for Germany and own the execution of all PR tasks. You will also support the strategic development of seasonal plans and activations with a special focus on fashion product PR.

What you will be responsible for- Managing the implementation of the seasonal PR plan in close alignment with global, EU and German marketing direction. This includes regular reports on campaign and activity performances and insights/learnings/recommendations- Identifying key story opportunities for fashion and lifestyle media across print, digital and broadcast segments, based on the insight into local trends and media interests- Building a network of strong relationships with journalists, stylists and key opinion leaders that fit the brand image and values- Identifying and creating opportunities to improve product PR performance with a focus on print and online coverage- Managing the budget and deadlines for the activities that you are organising- Maintaining press samples, and coordinating all sample loans for editorial photoshoots and giftings. This includes packing and sending the collections with city-based and national couriers- Supporting the PR team with shoot call-ins and showroom/store appointments with editors and stylists- Tracking and monitoring press coverage and compiling weekly and monthly reports- Creating press mailers and other pitch materials to support PR team in placing coverage- Participating actively in creative brainstorming sessions as part of the monthly campaign and seasonal PR calendar planning

Experience- A Bachelor’s or Master’s degree in media, communications, journalism, marketing, or a similar field of studies- 1-2 years’ experience in PR or a media-related field, ideally within a fashion communication department or an agency- Proficient in Excel, PowerPoint, Word and Outlook

**Skills**:
- Native German speaker- Excellent verbal and written English- Passionate about our brand, traditional (newspapers, magazines) and new media (online, social) trends and the German influencer (who is who) landscape- Always up to date when it comes to the latest fashion, social media hypes and the cultural zeitgeist- Excellent communication skills and strong (creative) writing skills

Attributes- Ability to create impact in a dynamic environment, to take on new assignments, and juggle many things at once while keeping an eye on details- Passionate about promoting inclusive cultural practices and processes that are models for others

What we can offer you- 30 days holiday allowance- Staff Discount of 30%- Fresh fruit basket- Fully equipped break rooms- Central location of stores and office- Hybrid working, x 2 days from home, 3 days in the office- Social events throughout the year- Seasonal Sample Sales- Volunteer Day - twice a year- Employer-funded pension scheme- Monthly digital food voucher scheme

We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. For the recruitment process, you can find the applicable privacy policy on our site:
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