Brand & Direct Marketing Specialist
vor 2 Wochen
**Amplifon** is the global leader in the hearing care retail industry. Since 1950 we've been changing the lives of millions of customers all around the world. And though we are a global company that's constantly growing, we have a start-up approach and strive for innovation every day. We take pride in setting the standard for our industry and constantly challenge and improve the customer and employee experience.More than 18.500 professionals every day in a network of 9,200 points of sales, give back the joy of hearing, feeling and living to thousands of people across the world.In **Germany**, Amplifon has the main office in Hamburg and operates with 2.000 dedicated professionals that empower people to discover all the emotions of sound. For this job post, we plan a hybrid workplace (60% office - 40% remote).**Key Responsibilities & Activities - **Brand & Direct Marketing Specialist**Reporting to the Head of Brand, Communication & Digital, your focus will be on defining the brands value proposition and our offline Direct Marketing campaigns with the objective to increase Brand Awareness and reach new customers:Brand
- You are working on the brand's value proposition (insights, positioning), in order to support Corporate function in the creation of Global Streams
- You will write content, especially on differentiation
- You will adapt global toolkits to local needsDirect Marketing
- You are responsible for the planning, conception, and implementation of marketing campaigns (offline focus) to acquire new customers
- You hold the operational responsibility to execute campaigns from creative briefing, target groups segmentation, production to internal alignments
- You are in charge of performance management of campaigns and planning of continuous improvement measures in segmentation and c reative
- You create communication materials with agencies to prolong the marketing campaigns at POS level
- You are collaborating closely with auch external agency and internal national/international stakeholders
- You control the budget, cost and schedule are also part of your tasks
- You develop the target group and inspire the organization with new and fresh ideas to convert your target audience
- You will be in regular contact with Global Marketing (based in Milan, Italy) and will be involved in international projects.**Background & Skills**- You have obtained your MsC degree, ideally in Marketing and Communication and have at least 2-4 years of successful experience in a similar position. You are enthusiastic and willing to put your strategic thinking skills to work in the service of a unique solution with real patient benefit. You have demonstrated an analytical mind and your business orientation allows you to recommend the appropriate action plan to achieve a given objective. You also have excellent writing skills, enabling you to create relevant content and synthesize key studies and trends. Rigorous and organized, you know how to manage the priorities of multiple projects. Finally, you have an excellent level of English. The international dimension of our Group allows you to use your English on a daily basis. Fluency in German
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