Brand Officer

vor 3 Monaten

Bonn, Deutschland Fairtrade Labelling Organizations International e.V. Vollzeit

**OVERVIEW**:
Fairtrade changes the way trade works by putting farmers and workers first. That means better prices, decent working conditions and more trade power for the 1.8 million farmers and workers working with certified producer organizations. Leading by example, Fairtrade has producers represented in 50% of its governance.

Fairtrade International is the international non-profit, multi stakeholder body that is responsible for the strategic direction of the global Fairtrade system, sets Fairtrade standards, and coordinates activities for its member organizations. Fairtrade International also owns the FAIRTRADE Mark, a registered certification mark appearing on more than 30,000 products, which is the most recognized and trusted sustainability label in the world.

Fairtrade International and its member organizations collaborate with businesses, engage shoppers, activate civil society, and enable producers to take control in order to bring about a fair, sustainable future — a future rooted in social justice.

Fairtrade International’s External Relations unit comprises the Communications, Global Resource Mobilization, Brand and Advocacy teams. It works to drive and support coherent strategic communication and messaging across the global Fairtrade system, manage and promote Fairtrade’s strategic brand positioning, gain access to and manage third-party funding, and strengthen Fairtrade’s advocacy voice.

We value personal and peer accountability, treating ourselves and others with respect, consistently acting with integrity, collaborating to make things happen, and approaching our work with a can-do attitude.

**PRINCIPAL ROLES AND RESPONSIBILITIES**:

- Support ongoing development of the brand strategy, platform, and guidelines to ensure all brand messages effectively convey the Fairtrade brand style and drive goals.
- Respond to inquiries bearing the FAIRTRADE certification mark (artwork approvals) and its usage from certified operators, third parties, and licensees.
- Support Brand Integrity Manager and Licensing team on brand matters including brand activation initiatives, FAIRTRADE Marks and guidelines.
- Organize webinars, presentations, and peer training to support promotion and implementation of the brand strategy.
- Support the revision of documents related to the brand strategy, including brand guidelines, toolkits, etc.
- Suggest innovative ideas for brand merchandise and manage logistics to support internal teams during key events.
- Assist in branding projects such as user insights and segmentation, trend tracking, and competitor analysis.
- Support internal and external teams in ensuring consistent brand visuals and messaging, in line with brand strategy.
- Support B2B communications efforts, to ensure consistent brand positioning to external stakeholders
- Develop brand-aligned artwork for internal stakeholders.
- Support internal communication campaigns for employer branding.
- Collaborate with cross-functional partners, including external agencies and internal / member teams, such as finance, global product management, communications, partnerships, human resources, etc.
- Undertake other tasks as necessary, consistent with the level and responsibilities of this post.

**SKILLS REQUIRED**:
Education
- Bachelor degree in a relevant field, e.g. Business Administration, Marketing, or Graphic Design.

Knowledge / Job Specific Competencies:
Essential:

- 1-3 years’ experience in a similar role.
- Excellent communication skills, written and verbal.
- Experience with brand management, brand asset management, and brand activation.
- Experience with stakeholder research and data analysis.
- Experience writing, editing, and designing communication materials.

Desirable:

- Familiarity with packaging design.
- Familiarity with intellectual property and trademark law.
- Knowledge of graphic design fundamentals.

Essential:

- Near-native fluency in spoken and written English.
- Experience using graphic design tools, including Adobe Creative Cloud and Canva.
- Experience with project management systems (e.g. Stackfield
- Experience with asset management systems
- Excellent organization and prioritization skills.

Desirable:

- Working knowledge of Spanish, French and/or German an asset.
- Experience with CRM tools (e.g. Salesforce)
- Experience with CMS (e.g. WordPress, Craft, Typo3, Joomla)
- Experience with data visualization tools (e.g. Infogram, Tableau)

Personal Qualities
- Intercultural sensitivity.
- Flexible and quick to adapt.
- Self-starter, creative, and solution-oriented.
- Motivation for the cause of Fairtrade.
- Willingness to carry out a number of routine tasks.

**TERMS AND CONDITIONS**:

- This is a full-time position during the maternity cover, 38.5 hours per week
- Location is at Fairtrade International offices in Bonn, Germany.
- The office language is English.
- Salary as per the Collective Bargaining Agreement for the Wholesale and Foreign Trade Industries for North Rhine

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