Lifecycle Associate Germany
vor 2 Monaten
**GET TO KNOW US**
Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.
- **Big news: Gympass is now Wellhub**
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a "pass for gyms" to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.
**THE OPPORTUNITY**
We are hiring a **Lifecycle Associate** to our** User Marketing Growth** team in **Munich**
Our User Growth Marketing Team is a dynamic Revenue Marketing focused on driving growth (sky-rocketing enrollment rate) through exceptional lifecycle experiences. With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers. Regionally, we take charge of Marketing-sourced Subscribers' Revenue by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams. Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization. Our skills encompass analytical proficiency, execution prowess, strategic thinking, local relevance, and effective communication. Our team excels in understanding customer journeys, establishing global standards, influencing teams to improve the user experience, identifying opportunities, and fostering cross-functional collaboration. Together, we're supporting the future of SR with digital marketing, driven by expertise, collaboration, and innovation.
**YOUR IMPACT**
- **Design + Execute End-user Marketing Initiatives**:Manages the creation of assets, including CTA, visuals, and copy, maintaining consistency across channels and following marketing (and company) best practices. Be hands-on using existing templates to develop marketing creatives with drag-and-drop tools like Canva, Figma, and Structured Web.
- **Cross-Functional Collaboration**:As part of a regional team, you'll collaborate with key local stakeholders (CS, WE, VM, CX) and leads from other regions to manage cross-functional initiatives, get input from local teams, and give visibility of your work. Build trust and foster a collaborative and fast-paced environment;
- **Local Trends and Opportunities**: Spearheaded campaign innovation by identifying local trends, benchmarking competitors and marketing initiatives from other companies. Prioritize and align implementation internally and externally with the Global structure and local leadership teams;
- **Execution and Project Management**: Act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution in an agile manner. Highly effective at following campaign build best practices within Braze (set up, QA, review) to proactively avoid errors. Comfortable escalating concerns + asking questions to ensure campaigns are set up correctly. Document learnings following Global guidelines;
- **Live the mission**: inspire and empower others by genuinely caring for your own wellbeing and your team's. Bring well-being to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
**WHO YOU ARE**
As a Lifecycle Associate, you embody a multifaceted approach to digital marketing and interpersonal finesse, thriving in dynamic environments where innovation and execution converge seamlessly. Here's what defines you:
- **Digital Marketing & Execution**:You are the go-to expert for digital marketing strategies, adeptly crafting tailored programs across the journey using the multi-channels we have. Proficient in efficiently managing end-to-end campaign execution, ensuring seamless implementation of the marketing plan. Your commitment to continuous learning ensures your strategies remain cutting-edge, while your flawless execution and meticulous attention to detail drive maximum results.
- **Analytical & Project Management**:With a data-driven mindset and exceptional project management skills, you optimize strategies and deliver projects on time and within scope, even with limited information. Your organizational prowess enables you to manage multiple projects simultan
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