Senior Performance Marketing Specialist

vor 7 Monaten

Berlin, Deutschland Ringier AG Vollzeit

We're on the hunt for an experienced CPC Specialist to take on the unique role of 'Senior Performance Marketing Specialist' at Ringier.

This role is far from ordinary - it's a distinct opportunity tailored for those possessing outstanding expertise in paid marketing and aiming to establish themselves as thought leaders.

This role is ideally suited to an individual contributor style personality who wants to excel in their field rather than be a manager of a large team.

Based in our modern Berlin office, this role also provides the opportunity to travel across Europe and closely collaborate with our teams stationed in Europe and Africa.

Tasks

**In this role, your tasks will include**:

- Local PPC Strategy Consulting: Collaborate with our portfolio companies across Europe and Africa to improve their local performance marketing activities. This involves studying current strategies, identifying areas of improvement, and developing actionable plans to boost performance with a focus on Google Ads, Meta Ads and remarketing platforms.
- Cross-Company Collaboration: Work closely with our international teams to conduct tests, validate ideas, and scale successful strategies across different markets. As well as facilitate knowledge exchange between companies and build trusting relationships with local teams.
- Executive Reporting: Report on the results of implemented tactics and drive the creation of dashboards for KPI monitoring to provide data-driven feedback and suggestions for improvement to the local teams and CMOs of our portfolio companies.

**Requirements**:
**Senior Performance Marketing Specialist Requirements**:

- Expertise: A solid background in paid marketing, with a proven track record in driving KPIs. Expertise in all forms of Google and Meta Ads is crucial, along with knowledge of Google Ads scripts.
- Experience: 5+years of experience in paid marketing. Experience in digital classifieds, marketplaces or a related field would be an added advantage.
- Analytical Skills: We require someone who's data-driven, detail-oriented, with strong analytical capabilities with GA4 and dashboarding tool such as, Looker Studio or PowerBI.
- Communication Skills: Excellent written and verbal communication skills are a must, as you'll be working with multiple teams across different regions and need to build strong relationships.
- Adaptability: You need to be comfortable in an ever-evolving environment. The ability to juggle multiple tasks and adapt to new situations is key.
- Proactiveness: A self-starter attitude is crucial. You should proactively suggest new opportunities, set up tests, and validate ideas to stay ahead of the curve.
- Language: Fluency in English is a must. Knowledge of other languages would be a plus, but not necessary.

**Benefits**:
As a member of the Ringier team, you'll have access to an extensive array of perks and opportunities:
**1. Flexible Work Arrangements**: Maintain your work-life balance with flexible working hours and the chance to work from home up to two days a week.

**2. Professional Development**: Enhance your skills and knowledge with a personal budget allocated for your professional development.

**3. Regular Marketing Labs**: Participate in our internal conference, where CMOs and Heads of Paid Marketing from local brands convene at exciting locations. This year it was in Berlin, and next year we're planning a multi-day conference in Bucharest.

**4. Urban Sports Club Membership**: Stay fit and active with a membership at the Urban Sports Club in Berlin.

**5. Modern Office Space**: Work in a hyper-modern office in Berlin equipped with an amazing rooftop bar and regular events.

**6. See and Learn Weeks**: Gain new insights from our organized learning weeks in Zurich. The last event was about generative AI.

**7. Innovation Opportunities**: Pitch your ideas to our internal incubator "Ringier X". If your proposal stands out, you might be invited to join the program and work on innovative projects.

**8. Axel Springer Connection**: Benefit from our close ties to Axel Springer. Participate in knowledge transfers, tech conferences, and hackathons. Our portfolio companies in Poland, which are joint ventures with Axel Springer, facilitate these connections.

**9. Access to Development Resources**: If you have big ideas, our development teams are ready to bring them to life.

**10. Team Building Events**: Connect with colleagues at our regular quarterly team-building events in Berlin.

**11. Travel Opportunities**: Expand your horizons with opportunities to travel across Europe and beyond.

**12. International Exposure**: Work on an international level and grow your professional experience in a multinational setting.

**13. Equal Payment**: We believe in fairness and equality. We offer competitive salaries based on your qualifications and contributions to our team.

This unique role will have you directly reporting to our Associate Marketing Director, Maximilian Muhr, and working

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