Marketing Specialist B2C

vor 6 Monaten

Heidelberg, Deutschland ABB Vollzeit

**Marketing Specialist B2C (M/F/d)**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
Become part of our team in a state-of-the-art building complex at our location in Lüdenscheid, close to nature. Shape the future of electrical installation technology and smart homes with us ABB/Busch-Jaeger Elektro can boast a unique brand and design leadership with national and international award honors. This is exactly where your future role lies: supporting the development and implementation of a holistic communication strategy aimed at increasing lead generation and brand awareness, taking into account the "digital first approach". Are you enthusiastic about conceptually preparing marketing messages in image and text and implementing them independently or with agencies? Are you passionate about brands and have experience in marketing projects? Then we would like to get to know you.

**Your responsibilities**:

- Identification of current topics, development of content and preparation of marketing messages
- Support with annual marketing planning, adjustments and monitoring of holistic implementation
- Planning, preparation and support in the implementation of marketing campaigns in close cooperation with the marketing and overarching specialist departments
- Creation of digital and analog content such as texts, images, moving images, PPT presentations, brochures, flyers, advertisements, etc.
- Mainly responsible for the creation of the main Busch-Jaeger catalog
- Implementation and monitoring of the corporate design
- Analysis of market trends and support in adapting the marketing strategy based on the annual marketing plan

**Your background**:

- Bachelors's degree in marketing and/or communication and/or business administration
- Digital native with an eye for design and aesthetics
- Knowledge of Adobe InDesign and other Adobe Creative Cloud programs (Photoshop, Illustrator or similar) is an advantage
- Experience in dealing with agencies & service providers
- Confident handling of MS Office with strong PowerPoint skills
- Very good written and spoken German, very good English

**Benefits**:

- Retirement plan
- Paid and Unpaid leave opportunities
- Flexible work practices
- Canteen
- Wellbeing program

**More about us**:

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