Associate Director CRM

vor 6 Monaten

Berlin, Deutschland Alumni Network Job Board Vollzeit

**The role**:
HelloFresh is a dynamic and innovative company committed to delivering exceptional customer experiences. We are seeking a talented and strategic-minded CRM (Customer Relationship Management) leader to lead our Outbound Initiatives in the Reactivations International team. You will work closely with outbound operation managers from our Customer Care team. If you are passionate about driving customer engagement, optimizing outbound communication strategies, we want to hear from you.

Above all, we are looking for people who will **make HelloFresh** **better.** We believe there are many different ways of developing skills and we love diverse experiences So even if you don't "tick all the boxes" but think you'd thrive in this role, we would really like to learn more about you.

**What you'll do**:

- **CRM Strategy Development**:

- Develop and implement strategic initiatives for outbound initiatives, focusing on reactivating lapsed customers.
- Collaborate with cross-functional teams to align CRM strategies with overall business goals.
- **Outbound Campaign Collaboration**:

- Work closely with the outbound operations department to design and execute outbound communication campaigns, ensuring alignment with reactivation goals.
- Provide guidance on campaign targeting, messaging, incentives and timing to maximize reactivation rates.
- **Data Analysis and Insights**:

- Utilize data analytics to derive actionable insights and make data-driven decisions for reactivation strategies.
- Collaborate with the data analytics team to monitor key performance metrics related to reactivation and implement corrective measures as needed.
- **Technology Integration**:

- Evaluate and implement CRM tools and technologies to enhance the efficiency and effectiveness of outbound initiatives, coordinating with the CommsTech department and ensuring seamless integration with other systems.
- **Team Collaboration**:

- Collaborate with the Reactivation CRM team and the outbound operations team to align strategies and ensure a cohesive approach toward reactivating lapsed customers.
- Provide insights and support to enhance the performance of the outbound operations team.
- **Compliance and Quality Assurance**:

- Ensure all outbound communication activities comply with relevant regulations and industry standards, providing guidance to both the CRM team and outbound operations team.
- Implement quality assurance measures to guarantee a high standard of customer interactions.
- **Stakeholder Collaboration**:

- Collaborate with Marketing, Sales, and Customer Service teams to ensure a unified approach to customer reactivation.
- Communicate regularly with key stakeholders to share insights and gather input.

**What you'll bring**:

- Proven experience in CRM strategy development and management
- Proven experience with Outbound Call Centre channels
- Strong analytical skills and the ability to derive actionable insights from data
- Experience in Experimentation
- Excellent leadership and collaboration skills.
- Knowledge of relevant regulations and compliance standards

**About HelloFresh**:
HelloFresh is on a mission to change the way people eat, forever

Since our 2011 founding in Europe's vibrant tech hub, Berlin, we've become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents.

Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged.

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

**Are you up for the challenge?**:
**We are HelloFresh**:

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