Brand Marketing Graduate

vor 2 Monaten

München, Deutschland Red Bull Vollzeit

**Company Description**:
**Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in Germany?**

Then this is your chance

Join us for our 18 months Graduate Program starting in July 2025.

You'll get the chance to work with our highly professional teams and show us your capabilities. Your delivery and contribution during the program will shape the scope of your future at Red Bull.

Realise your talent

Develop a strong understanding of the Brand Marketing Department and cross functional collaborations with a focus Sales. Deep dive into processes at Red Bull Germany (Brand/Field Marketing, Key Account and Field Sales Management as well as Trade Marketing). Build on this knowledge, combining it with creative ideas and out-of-the-box thinking to support cross-departmental projects and initiatives. Define and develop an overarching project to be presented to the respective department heads at the end of the program.

**BRAND MARKETING**

Deep dive into the world of Red Bull’s brand marketing.

Support the team in designing and executing innovative, impactful & inspirational consumer activations to increase our consumers brand love.

Generate insights and new/ unexpected ideas by thinking creatively and analytically. Support the Insights Manager for data preparation and reporting at national and global level.

Understand the meaning und power of occasion messaging and support the team for excellence execution of our 360° brand campaigns.

Get an idea of the needs of our consumer via supporting the CRM Team within all brand related interactions.

Develop a sound knowledge of media planning and new (digital) ways of communication. Build your own network within the marketing and sales organization to facilitate workflows and idea creation.

Become the “go to person” when it comes to internal selling and external reporting of great creative concepts, campaigns and new strategic pillars of brand marketing.

**CHANNEL STRATEGIES (CATEGORY MANAGEMENT & TRADE MARKETING & INSIGHTS)**

Develop a deep understanding of the department’s direction: help & challenge to sell. Join the trade marketing colleagues to understand the POS tool cycle, actively contributing to the day-to-day work. Take over a project around "insights into action" (e.g. evaluation of a specific promotion/product launch and translate the gained insights and findings into concrete proposals and action steps for the future).

**SALES MANAGEMENT (FIELD SALES & KEY ACCOUNT MANAGEMENT)**

Get to know the field work (tasks and routines) by supporting the field team in a specific sales drive/mission. Based on this executional experience join a key account team to jointly work on a customer/project.

**CHANNEL STRATEGIES (CATEGORY MANAGEMENT & TRADE MARKETING & INSIGHTS)**

Develop a deep understanding of the department’s direction: help & challenge to sell. Join the trade marketing colleagues to understand the POS tool cycle, actively contributing to the day-to-day work. Take over a project in the area of "insights into action" (e.g. evaluation of a specific promotion/product launch and translate the gained insights and findings into concrete proposals and action steps for the future).

**Qualifications**:
Bachelor's degree or Master's degree
Proven excellence in your academic life
Relevant work or internship experience is a plus
A history of pursuing personal passions, extra-curricular achievements
Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges
Open and solution-oriented mindset, with excellent communication skills
Fluent in German and English (written, spoken)

**Additional Information**:
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.

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