Content Strategist

vor 4 Wochen

Karlsruhe, Deutschland PTV Logistics GmbH Vollzeit

Über PTV Logistics GmbH
PTV Logistics ist ein weltweit führendes Softwareunternehmen für die zeit- und kostensparende Planung, Berechnung und Optimierung der Transportlogistik. Mit mehr als 40 Jahren Erfahrung und rekordverdächtigen Algorithmen in der Tourenplanung und -optimierung unterstützt die Software Logistikunternehmen dabei, das theoretische Einsparpotenzial der Tourenplanungsautomatisierung in der Praxis umzusetzen.

What do we offer?
  • Work-Life-Balance: Do you enjoy working remotely and want to manage your working hours flexibly? Then you’re in the right place with us
  • Easy Mobility: We’ve got your commute covered Whether it’s a discounted Jobticket or a company bike, we ensure you stay mobile.
  • Fully Supported: Our subsidized canteen, along with free drinks and fresh fruit, ensures you’re well taken care of in the office. Plus, feel free to bring your dog - they are welcome here too
  • Well-being: You can work out anytime at our fitness center at the Karlsruhe headquarters We also take care of your well-being at your workplace with modern hardware and ergonomic office equipment.
  • Relaxing Time Off: We offer 30 days of vacation, plus the 24th and 31st of December as additional days off
  • Having Fun Together: Our company culture thrives on regular departmental and company events that you can always look forward to
  • Learning & Development: On our eAcademy, you’ll find a wide range of web-based training courses for your personal and professional growth. Language courses are also available.
  • Financial Benefits: A bonus model, savings plans, a company pension scheme & employee discounts offer you additional financial advantages. Your salary is paid out in 13 installments per year.
What can you expect?
  • Storytelling & Content Creation: Craft compelling, customer-centric content that tells a story and engages our target audiences. Develop content for various platforms, including blogs, whitepapers, case studies, social media, and email campaigns, with a focus on creating narratives that resonate with our audience.
  • Demand Generation: Design and produce content specifically aimed at generating demand, including lead magnets, landing pages, and promotional materials.
  • Cross-Departmental Collaboration: Collaborate with different departments (e.g., Sales, Product, Customer Success) to gather insights and information for creating relevant content. Ensure content reflects a deep understanding of customer needs and pain points.
  • Regional Team Coordination: Work with regional marketing teams to adapt and localize content to meet regional market needs and ensure consistent messaging.
  • Content Optimization: Monitor and analyse content performance metrics to refine and enhance content strategies, ensuring they effectively drive engagement and conversions.
  • Market Research: Conduct research to stay informed about industry trends, audience preferences, and competitive landscape to inform content creation and strategy.
  • Content Management: Oversee content calendars to ensure timely delivery and alignment with overall marketing goals.
What should you bring along?
  • Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • Experience:2-5 years of experience in content marketing or a similar role, preferably within B2B SaaS and/or Transport & Logistics sectors.
    Proven track record of creating impactful content that drives demand and supports marketing objectives.
  • Language Skills: Fluency in English and German, both written and spoken.
  • Skills:Exceptional storytelling abilities with a strong portfolio of customer-centric content.
    Excellent writing, editing, and proofreading skills.
    Proficiency in SEO best practices and tools (e.g., Google Analytics, SEMrush).
    Strong understanding of content management systems (CMS) such as WordPress, Drupal.
    Experience with content creation tools and platforms (e.g., Canva, Adobe Creative Suite).
    Ability to craft content tailored to different audiences and platforms.
    AI Utilization: Knowledge of how to leverage AI tools for content creation, optimization, and analytics, including experience with AI-driven content generation platforms, natural language processing (NLP) techniques, and data-driven insights.
  • Collaboration:Demonstrated ability to work effectively with internal teams and regional stakeholders to gather insights and align content strategies.
    Strong interpersonal skills for building productive relationships with diverse teams.
  • Analytical Skills: Ability to analyze content performance data and make data-driven decisions and experience with A/B testing and content optimization techniques.
  • Technical Proficiency: Familiarity with email marketing platforms (e.g., Eloqua) is a plus.
  • Attributes:Creative and strategic thinker with excellent organizational skills and attention to detail.
    Customer-centric approach with a passion for understanding and addressing audience needs.
    Self-motivated with strong time management and multitasking abilities.
  • Preferred Qualifications: Experience in B2B SaaS and/or Transport & Logistics sector.

Unser Jobangebot Content Strategist (m/f/d) klingt vielversprechend?

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