Director of Web Experience

vor 1 Woche


Berlin, Deutschland Primal State Performance GmbH Vollzeit
What is Primal State?

Hey, we are Primal State - a young, fast-growing health & well aging company from Berlin. Glow25 is now another very successful brand in the Primal family - a collagen company that is setting new standards in the well aging market. We have made it our mission to give people a vital and invigorating start to the day with high-quality nutritional supplements.

We may be a little biased, but we think we're really fun to work with. We are a remote-first team (our team members are currently spread all over Germany), for whom it is important to build deep bonds with each other despite the physical distance and, above all, to have a lot of fun at work.

And now you come into play We are continuing to grow strongly and are looking for emphatic, smart and value-driven colleagues who can support us with their knowledge and their very own personality. We have big plans and want you to give your best

This is where we need your support:

We are seeking a visionary Director of Web Experience (all genders) with a deep understanding of D2C eCommerce to lead and oversee our tech and website experience team. As a critical member of our executive team, you will be responsible for driving the overall strategy and execution of our digital initiatives to enhance user satisfaction, engagement, and business growth. The ideal candidate will have a proven track record of developing and scaling technology solutions for international D2C and B2B companies.

Your key responsibilities are:

  1. Strategic Leadership: Develop and provide strategic direction and leadership to the tech team, guiding the development and implementation of our Ecommerce platform.
  2. Platform Development: Define the product vision and roadmap for the website experience, prioritizing initiatives based on strategic goals, user feedback, and business priorities.
  3. Customer Experience: Champion a user-centric approach to website development, leveraging user research, usability testing, and analytics to optimize the user experience.
  4. Technology Innovation: Drive technology innovation within the organization, staying abreast of emerging trends and technologies in Ecommerce and identifying opportunities for differentiation.
  5. Cross-functional Collaboration: Collaborate effectively with internal stakeholders, including senior leadership, product managers, engineers, designers, and marketing teams, to align on priorities and drive consensus. Communicate progress and insights to stakeholders, ensuring transparency and alignment on product initiatives.
  6. Talent Development: Recruit, mentor, and develop top talent within the technology team, fostering a culture of innovation, collaboration, and continuous learning.
  7. Compliance and Security: Ensure compliance with relevant regulations and standards, as well as the implementation of robust security measures to protect customer data and company assets.
You have the following experience:
  • Master degree in Computer Science, Engineering, or a related field.
  • Proven track record of success in senior digital product management or website experience roles, with at least 8 years of experience in E-commerce.
  • Deep understanding of Ecommerce platforms, technologies, and best practices.
  • Significant experience in Direct-to-Consumer (D2C) models.
  • Strong strategic thinking and leadership skills, with the ability to develop and articulate a compelling website experience vision and roadmap.
  • Extensive experience leading cross-functional teams in an agile environment, with a demonstrated ability to deliver high-quality products on time and within budget.
  • Excellent analytical skills, with the ability to leverage data and metrics to drive decision making and measure the impact of product initiatives.
  • Strong communication and interpersonal skills, with the ability to influence and collaborate effectively with stakeholders at all levels of the organization.
  • Passion for innovation and a commitment to delivering exceptional customer experiences.
  • You are fluent in English (C2), other languages are a big plus.
That's something you can look forward to:
  • Flexible working hours in a remote-first company (within Germany).
  • Unlimited access to cutting-edge courses on tech, business, leadership and mental/physical wellbeing through your Udemy account.
  • Topnotch equipment, which we rent through Grover and have conveniently delivered to your home.
  • A whopping 40% discount on our entire range in the store.
  • 30 days vacation + the option to take up to 10 days unpaid leave - because sometimes you need a little time off.
  • Company health insurance that includes reimbursement of additional benefits worth 600 euros per year (e.g. for visual aids, dental cleaning, etc.).
  • Once you have passed your probationary period, we offer you a company pension plan with an annual allowance of at least 600 euros. And here's the thing: if you also pay into the pension yourself, you'll get another 20% on top.
  • We don't want to brag, but we think a Kununu score of 4.8 is impressive. We love the fact that our employees are so happy with us and think it's something that should be shared
Yay You've made it this far

If you're still reading now, there's a good chance we're a match
But there's one more thing on our minds: Dare to apply, especially if you're from an underrepresented demographic. Even if you can't tick all the boxes, we encourage you to apply anyway. We believe that a colorful diversity of perspectives and experiences makes a team stronger - and the stronger our team is, the better we can achieve our mission of helping people to have more energy in their everyday lives.



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