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Marketing Communications Specialist
vor 1 Monat
Integrated Marketing Communication Freelancer - Germany (initial 5 Month Contract)
Are you a strategic marketing expert with a passion for driving brand growth?
We are seeking a talented Integrated Marketing Communications Freelancer to join our team for an initial 5-month contract based in Germany, with some travel to Frankfurt.
About the Role:
As an Integrated Marketing Communications Freelancer, you will be responsible for developing and implementing comprehensive marketing strategies that align with our business objectives. You will collaborate with cross-functional teams to create impactful campaigns across various channels, analyse campaign performance, and optimise strategies for maximum return on investment.
Key Responsibilities:
- Develop and implement integrated marketing strategies that drive brand growth and achieve business objectives.
- Collaborate with marketing teams to define clear KPIs and goals for new product development launches and core trading.
- Plan and execute local integrated marketing campaigns across above-the-line and below-the-line channels.
- Work closely with local countries and channel specialists to deliver effective through-the-line campaigns.
- Monitor campaign performance, analyse data, and optimise strategies accordingly.
- Develop and implement a content strategy that aligns with brand identity and audience needs.
- Oversee creative execution to ensure consistency and effectiveness.
- Collaborate with channel specialists to optimise campaigns and maximise media investment.
- Establish KPIs and regularly assess the effectiveness of marketing efforts.
- Utilise data and analytics to make data-driven decisions.
- Work closely with product teams, sales, and other stakeholders to align marketing initiatives with company goals.
Requirements:
- Proven experience in integrated marketing communications.
- Strong strategic thinking and problem-solving skills.
- Excellent project management and organisational abilities.
- Proficiency in data analysis and performance measurement.
- Strong communication and interpersonal skills.
- Fluency in German and English is essential.
What we offer:
- Competitive day rate
- Opportunity to work with a dynamic and innovative team
- The chance to contribute to the growth of a successful brand
- If you are a highly motivated and results-oriented marketing professional, we encourage you to apply.
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