Marketing Communications Specialist

vor 1 Monat


Stuttgart, Deutschland Transition Partners Vollzeit

Integrated Marketing Communication Freelancer - Germany (initial 5 Month Contract)


Are you a strategic marketing expert with a passion for driving brand growth?


We are seeking a talented Integrated Marketing Communications Freelancer to join our team for an initial 5-month contract based in Germany, with some travel to Frankfurt.


About the Role:

As an Integrated Marketing Communications Freelancer, you will be responsible for developing and implementing comprehensive marketing strategies that align with our business objectives. You will collaborate with cross-functional teams to create impactful campaigns across various channels, analyse campaign performance, and optimise strategies for maximum return on investment.


Key Responsibilities:

  • Develop and implement integrated marketing strategies that drive brand growth and achieve business objectives.
  • Collaborate with marketing teams to define clear KPIs and goals for new product development launches and core trading.
  • Plan and execute local integrated marketing campaigns across above-the-line and below-the-line channels.
  • Work closely with local countries and channel specialists to deliver effective through-the-line campaigns.
  • Monitor campaign performance, analyse data, and optimise strategies accordingly.
  • Develop and implement a content strategy that aligns with brand identity and audience needs.
  • Oversee creative execution to ensure consistency and effectiveness.
  • Collaborate with channel specialists to optimise campaigns and maximise media investment.
  • Establish KPIs and regularly assess the effectiveness of marketing efforts.
  • Utilise data and analytics to make data-driven decisions.
  • Work closely with product teams, sales, and other stakeholders to align marketing initiatives with company goals.


Requirements:

  • Proven experience in integrated marketing communications.
  • Strong strategic thinking and problem-solving skills.
  • Excellent project management and organisational abilities.
  • Proficiency in data analysis and performance measurement.
  • Strong communication and interpersonal skills.
  • Fluency in German and English is essential.


What we offer:

  • Competitive day rate
  • Opportunity to work with a dynamic and innovative team
  • The chance to contribute to the growth of a successful brand
  • If you are a highly motivated and results-oriented marketing professional, we encourage you to apply.



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