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Doctoral Researcher in Marketing Communication

vor 2 Monaten


Stuttgart, Baden-Württemberg, Deutschland Mercedes-Benz Vollzeit

Position Overview:
The Mercedes-Benz Group AG stands as a leader in the automotive industry, renowned for its premium and luxury vehicles. As the market evolves with technological advancements and growing environmental consciousness, the need for innovative communication strategies becomes paramount.

Department:
The Performance Content Marketing team focuses on crafting global communication strategies for our diverse range of vehicles, ensuring a seamless multichannel experience throughout the digital customer journey.

Key Responsibilities:

  • Formulate and address a specific marketing-related inquiry as part of a doctoral thesis in collaboration with the department and supervising academic.
  • Conduct independent research and manage associated projects for the doctoral thesis.
  • Devise communication strategies for new vehicle models, incorporating market analysis, competitive landscape assessments, and target audience identification.
  • Design and implement cross-channel communication concepts aimed at end customers.
  • Create engaging multimedia content, including images, text, and videos, to effectively convey these concepts.
  • Oversee the commissioning and management of external agencies.

Qualifications:

  • PhD project focused on marketing, marketing strategy, communication, advertising psychology, consumer behavior, or related fields.
  • Academic background in business administration or economics with a specialization in marketing, social sciences, communication studies, or market research.
  • Proficient in standard MS Office applications.
  • Fluent in both German and English.

Additional Attributes:
We value collaboration and believe that success is achieved through teamwork. Candidates should possess strong communication skills, creativity, and a willingness to contribute innovative ideas.

What We Offer:

  • Flexible working hours.
  • Hybrid work model, allowing for both remote and on-site collaboration.
  • Insight into the advertising strategies of a leading global brand.
  • Integration into a dynamic and motivated team.

Important Information:
Please ensure that your application documents are clearly marked as relevant for this position. For candidates from outside the European Economic Area, please include your residence or work permit.