Product Marketing Manager
Vor 2 Tagen
Responsibilities
- Develop and execute demand marketing strategies to drive leads for sales teams
- Develop the value proposition, product positioning, business use cases and message maps that resonate with target personas.
- Identify and update the market fundamentals, including total addressable market, potential adjacent or look-alike markets, buyer personas and the buyer journey from awareness to purchase to customer and beyond.
- Develop and manage product launch plans and new feature sales tools.
- Develop and communicate written briefs for use by agencies and direct their work activities to generate concepts for effectively executing marketing programs and objectives.
- Document and communicate the competitive landscape—be an expert on our competition and how they are positioned—and how to win against them.
- Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for product lines, and new customer acquisition.
- Train and enable sales teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate and close deals, and work to improve and optimize proposals and RFI responses. Deliver sales materials, including sales presentations, battlecards, proposal templates, etc. for differentiation
- Regularly assess the effectiveness of marketing programs and sales tools in collaboration with Marketing Operations and report back to the business on results, opportunities, and required changes.
- Act as an external thought leader for the products you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts and written works.
- Create marketing collateral, including client stories, case studies, brochures, video scripts, FAQs, etc.
- Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products.
Requirements
- 5+ years experience in B2B technical software marketing, product marketing is preferred
- Bachelor’s degree required, Pragmatic Marketing certification desired
- Proven track record of creating value through strategic product marketing in B2B high-tech or SaaS industry
- Command of best practices across messaging, product strategy and positioning and creating product marketing assets
- Proven experience managing product launches and go-to-market initiatives across multiple teams and stakeholders
- Proven experience with demand generation in digital channels.
- Previous experience building and maintaining trusted relationships with senior business leaders
- Experience in product stewardship is preferred.
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