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Ulm, Deutschland Liebherr-Hausgeräte Vertriebs- und Service GmbH Vollzeit

Im Produktsegment Kühl- und Gefriergeräte entwickelt, fertigt und verkauft Liebherr bereits seit ein breites Spektrum an effizienten Kühl- und Gefriergeräten für den privaten und professionellen Einsatz. Um Kunden stets mit innovativen Lösungen zu begeistern, werden dabei deren Bedürfnisse in den Mittelpunkt gesetzt und die Grenzen des bisher Machbaren immer wieder neu definiert. Kühl- und Gefriergeräte von Liebherr gelten in der Branche und bei Kunden als Symbol für höchste Qualität - heute in Europa und morgen weltweit.

Regional Communication Manager Germany (m/w/d)
Job-ID 73680


Das sind Ihre Aufgaben
  • Entwicklung und Umsetzung inspirierender lokaler B2B- und B2C-Kommunikationsaktivitäten zur Unterstützung der Marktposition sowie Steigerung des Markenimages der Premiummarke Liebherr Hausgeräte
  • Sicherstellung einer konsistenten Customer Journey entlang aller Touchpoints und Weiterentwicklung unserer Omnichannel-Strategie
  • Besonderes Augenmerk auf in-store/digital Experience sowie Trade Marketing Aktivitäten zur Unterstützung des selektiven Vertriebssystems
  • Schnittstelle zum globalen Communication & Brand Management sowie dem regionalen Vertrieb, eCommerce und Category Management
  • Gestaltung der PR-Aktivitäten für die Region Deutschland in Abstimmung mit dem globalen Team
  • Effizientes und effektives KPI- und Budget-Management incl. Budgetverantwortung
  • Führungskraft eines Teams (8-10 Personen) von Digital Communication, Trade Marketing, Brand Communication, PR, Graphik und Produkttraining

Das bringen Sie mit
  • Erfolgreich abgeschlossenes Studium mit Schwerpunkt Marketing/Kommunikation
  • Mindestens fünf Jahre Berufserfahrung im Bereich Marketing Kommunikation für eine Premiummarke, idealerweise mit B2B und B2C Erfahrung
  • Mehrjährige Führungserfahrung
  • Hohe Kommunikations- und Durchsetzungsfähigkeit
  • Kreativität und Gespür für hochwertige Ausführung
  • Unternehmerisches Denken und Handeln
  • Gute Englischkenntnisse in Wort und Schrift

Das bieten wir Ihnen

Bei Liebherr erwartet Sie ein anspruchsvolles und interessantes Aufgabengebiet in einer international erfolgreichen Firmengruppe. Wir bieten Ihnen einen sicheren Arbeitsplatz mit den Sozialleistungen eines modernen Unternehmens und leistungsgerechter Vergütung und außerdem:

  • Flexibles und mobiles Arbeiten
  • Mitarbeiterrabatte
  • Fahrtkostenzuschuss bzw. Jobticket
  • Bezuschussung der Altersvorsorgewirksamen Leistungen
  • Umfangreiche und individuelle Weiterbildungsangebote
  • Verschiedene Sport- und Gesundheitsangebote