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Demand Generation Specialist
vor 4 Monaten
About Talogy
We are Talogy. The talent management experts. We craft solutions that screen, select, develop, and engage talent worldwide. By uniting the leading psychologists, data scientists, developers, and HR consultants we bring the power of psychology and technology together so you can make the best data-driven people decisions. With more than 30 million assessments delivered each year in more than 50 languages, we help clients discover organisational brilliance.
Learn more about what we do at: talogy.com
Life at Talogy
We walk our talk, and passion fuels what we do.
We are technology nerds and people people, who are energised by innovation and collaboration — winning together as a team of 650+ colleagues by uniting the leading talent experts across the globe.
Our mission is to help people meet their potential. In striving for this mission, we are daring, go the extra mile, take ownership, and expect a lot from each other.
But most of all, we care deeply — about our customers, and about each other.
About the Role
You will manage the generation of marketing qualified leads (MQLs) for the Talogy within your specified region, Benelux-Dach. Reporting into the Senior Demand Generation Manager – Team Lead Europe, you’ll be responsible for generating and nurturing leads using both digital marketing and more traditional (physical) marketing and inbound strategies.
You will develop a deep understanding of the market needs through external research and by gaining insights from your line-of-business managers, sales, and consulting team members who speak with clients and prospects directly.
You’ll be a member of the Global Marketing Team, though will have ownership of the Benelux-Dach region along with the Senior Demand Generation Manager.
You’ll work closely with your regional leadership team to:
- Design and deliver strategy and content for on-and offline lead-generation, client penetration and retention initiatives
- Create compelling content and work with HubSpot to generate leads and nurture
- Track and report back to stakeholders on campaign success
- Utilise MarTech to make the biggest impact
You’ll get to work in a rapidly growing business and have an opportunity to make an impact every day within this truly business-critical and highly visible role. Who we are looking for:
- You love to be inspired - You’ll be working closely with a clever bunch of occupational psychologists, thought-leaders and sales leaders. You will collaborate with your stakeholders and develop marketing campaigns in-step with both the business’ and the market’s needs.
- Strategic - You can see the big picture and understand how to translate market needs into effective marketing strategies.
- Love to research – You love to explore data. Client/prospect data, AdPro data, search data and more to identify campaign successes and failures and of course keep a close eye on trends, themes and content cravings within the market. You understand that data and continuous learning supports your development of optimum marketing and sales messaging and content for website copy, CTAs, advertising, nurturing campaigns and sales emails to generate both an increase in the quantity and quality of leads into the business.
- Inspired iteration – If you’ve a ‘set and forget’ mindset – you won’t enjoy this role. You'll need to be motivated by continuous improvement and be inquisitive in nature. You will need to continuously monitor lead flows from website downloads and campaigns, review web analytics, search analytics and trend reports and any other data that allows you to learn from market behaviour, or the success of prior campaigns to continuously improve your strategies to get the best results.
- Results driven – You love showcasing how marketing activities positively impact the business. You will be ultimately accountable for generating MQLs to send to the sales team for further lead qualification with the goal of customer acquisition.
- Experienced - Leveraging your experience with digital marketing, you will have demonstrable experience in developing lead-generating web content and using persona marketing and platforms such as Hubspot/Pardot/Eloqua/Odoo to nurture leads through automated email flows, (SEM & SEA). This will be complemented by your physical experience in running and managing events, selecting and managing Talogy involvement in conferences and tradeshows, and building activity with local media and influencers.
- Engaged - You enjoy taking on challenges and you like ‘rolling up your sleeves and getting stuff done’. You are a self-starter and manage your work and deadlines independently and effectively.
- Team player & influencer - You want others to succeed and have the desire to support a sales team with varied needs. Your communications skills are top notch and will help you succeed in your role in many ways such as influencing the execution of the leads process by the Sales team, staying close to consultants to gain market insight and generate content ideas.
- Meticulous about deadlines - You like setting your own deadlines and meeting them without sacrificing the quality of your work product.
- Detailed – You have the eye of a hawk and are able to send perfect campaigns without multiple reviews and sign-off reliance.
Knowledge, Skills and Experience Requirements:
- Strong writting skills: you can write compelling articles and ads in both German and English.
Experience:
You have 5+ years of experience as Demand Generation Manager or Marketing project Manager
- Created Integrated Marketing – You’ve developed broad integrated marketing programs leveraging digital marketing, event & tradeshow management, ABM, third-party advertising, sponsorships and affiliations.
- Digital marketing – You are experienced creating digital lead creation and nurture campaigns (via HubSpot, MailChimp, Pardot, Eloqua etc), and have executed SEA/PPC campaigns either single-handedly or strategically with support from a digital agency.
- Event & tradeshow management – From concept to completion (and everything in-between), you have a proven track record in running company-owned events and webinars and identifying and leveraging the best opportunities for event sponsorship in the market.
- Content creation and dissemination – You’ve experience in spotting ‘content gaps’ in the market to ensure the company develops relevant and demanded content that positions Talogy as thought leaders and helps generate and nurture leads.
- Collaboration with key teams – You have worked closely with senior leaders, sales, account management and subject matter experts to develop demand and lead generating campaigns, both off and online.
- Supporting sales teams to succeed - You’ve helped set up and drive lead progression models and activities, working with the Sales team to take NQLs through to MQL, SAL and finally SQL that lead to new client and project wins for the business.
- Used data to access effectiveness – You’ve collected, monitored and analysed marketing metrics to understand campaign success, report back on ROI and attribution, and make iterations to live nurture campaigns.
- Success reporting – You’ve generated monthly reports on the success of your marketing activities for critical stakeholders (e.g. sales teams, marketing leads and business leads).
- Marketing org – You have worked within a larger marketing organisation and have collaborated with product marketing, content marketing and other marketing specialists to create great results.
- Market insight – You have worked within companies or with solutions in the B2B world, ideally within Talent Management/HR.
Benefits
Talogy offers a variety of competitive workplace benefits, including financial planning support, time off benefits, employee assistance programs, medical cover and participation rewards. We have a vibrant social culture, and we provide opportunities for employees to engage in volunteering and charity activities.
