Customer Experience Manager
vor 4 Wochen
Unternehmen:
HAPEKO vertritt als Deutschlands führende Personalberatung für Fach- und Führungskräfte folgendes Mandat:
Unser Mandant ist ein breit aufgestelltes Medienhaus, das mit seinen Zeitungen und Online-Portalen mehr als 90 Prozent der Menschen an der Nordseeküste zwischen Weser und Elbe erreicht. Zur weiteren Unterstützung des Teams Digital-Newsroom wird nun ein CRM / Customer Experience Manager (m/w/d) für den Standort Bremerhaven gesucht.
Sie bringen Erfahrung im Customer-Relationship-Management mit, verstehen das Abo-Geschäft und wissen, was Ihre Kunden begeistert? Darüber hinaus können Sie mit strategischem Gespür überzeugen, bringen eine hohe Kundenorientierung mit und setzen gerne Impulse? Dann freuen wir uns auf Ihre Bewerbung (JBG/115807)
Aufgaben:
- Planung, Umsetzung und Optimierung der CRM-Kampagnen
- Umsetzung von Maßnahmen zur Lead-Generierung und Kundengewinnung
- Automatisierung von Marketingprozessen
- Identifikation und Umsetzung von CRM-Potenzialen (Cross- und Upselling)
- Weiterentwicklung der CRM Anforderungen und Funktionalitäten
- Erfolgsmessungen sowie Erstellung von Reportings der CRM-KPIs
- Support für die CRM-Anwendungen und Schnittstellen
Profil:
- Abgeschlossene Ausbildung oder Studium im Bereich Marketing oder vergleichbar
- Berufserfahrung im Customer-Relationship-Management (CRM)
- Kenntnisse im Abo-Geschäft
- Ausgeprägtes technisches und analytisches Verständnis
- Ein hoher Qualitätsanspruch, Lösungs- und Kundenorientierung
- Flexibilität, Koordinationsgeschick und Teamfähigkeit
Vorteile:
- Viel Gestaltungsspielraum und die Möglichkeit, aktiv mitzugestalten
- 30 Urlaubstage
- Home-Office-Möglichkeit an 2 Tagen in der Woche
- Weitere Benefits wie ein Dienstrad, Corporate Benefits, Hansefit etc.
- Individuelle Weiterentwicklungsmöglichkeiten
- Wertschätzendes, teamorientiertes Umfeld
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