Marketing Lead

vor 2 Wochen

Berlin, Berlin, Deutschland birdie Vollzeit
Your Mission

Join the international founding team launching Birdie in Germany

At birdie, it's all about improving people's lives.

We think that our quality of life shouldn't decrease just because we age, and we are building a platform to make it possible.

We think that every senior deserves the very best care, and our modular product focuses on providing kind, accurate, and thoughtful care to seniors, directly at their homes.


After six years (and counting) of growth in the UK, we launched in Germany a couple of months ago Join our founding team and help us make great home care a reality in Germany too.

As our marketing lead, you'll own all of our marketing efforts for the launch of our German product.

From finding creative ways to generate inbound leads to creating assets for our social media presence or allocating our online marketing budget, your work will be essential to build a reputation in Germany.

You will be building and leading the Marketing function and team as our presence in Germany develops.

Tasks

How you will contribute

  • Shape our GTM strategy. Build birdie's understanding of the market, competition, and ideal customer profile to shape the gotomarket strategy in Germany;
  • Own its execution. Identify the most effective way to launch birdie, then roll up your sleeves and make it happen. Whether it's building networks, hosting events, crafting content, or running paid campaigns, you will own it from start to finish;
  • Build our German brand. Craft birdie's positioning and messaging to compel prospects & customers to engage with us. You will create marketing collateral, own our local web presence, design pitch decks, and work on any other materials needed to build our brand and credibility in market;
  • Act as a founder. Work handinhand with our General Manager and the rest of the German team to tackle whatever challenges arise in launching in Germany. You'll have the founder mentality to own and address anything that needs doing, whether in your direct remit or not.

Requirements:

We'd love to hear from you if you:

  • Have a broad marketing skillset, covering product marketing, copywriting, branding, and growth marketing;
  • Are a German native speaker or can create content at equivalent level;
  • Have experience working in B2B marketing. Bonus points if you come from caretech/healthcare.
  • Are based in Germany and willing to travel to our Berlin office on a regular basis.

Benefits:

What are the benefits?

People are our core strength. We are social entrepreneurs, boasting an outstanding culture (employer net promotion score of 67) with strong values (B-Corp certified). We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth. Our benefits may vary slightly by country to be locally compliant and competitive.

L&D budget Growth is key. You'll have a personal development budget to put towards books (e.g., free audible subscription), courses, trainings and conferences; continuous coaching within the team and with external experts

Base holiday & Christmas leave 30 days base holiday. Moreover, birdie closes between Christmas and New Year so you can have some down time with your loved ones. This is in addition to your base holiday

Birthday leave You can take your birthday off when it falls on a weekday


Private health insurance & Wellbeing budget Private health insurance that covers many physical and mental health costs provided by Alan.

birdie also offers each employee a wellbeing allowance every quarter.


Parental Leave Primary caregivers are entitled to 26 weeks of parental leave at 100% of your usual salary and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.


Fertility Leave birdie recognises the emotional and physical challenges which may arise during fertility treatments, and supports all birdies by offering 5 additional paid days of leave.

Frequent company socials, trips and meals We organise many socials, quarterly retreats and annual trips (like our epic ski trips)

Exceptional culture We see ourselves as social entrepreneurs shaping a new kind of organisation: caring, responsible yet fostering excellence. Read The birdie Way to learn more.

Why birdie?


Join birdie and seize this unique opportunity to shape the future of a transformative tech startup, to create positive social change, and develop yourself very fast in a flexible, close-knit & transparent organisation.


We have a grand vision to transform how society deals with ageing, starting with radically improving the lives of 1 million older adults in the next 3 years.

We dream big and speed is of the essence.

We're all entrepreneurs at birdie.

We're a flat organization, with no manager to tell you what to do but a community of peers and coaches to support you.

We're highly collaborative and iterative. Everything we do is transparent to anyone, be it objectives and key results, compensation packages an

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