Marketing Lead

vor 2 Wochen

Berlin, Berlin, Deutschland birdie Vollzeit

Your mission:

Join the international founding team launching Birdie in Germany

You will be responsible for the marketing effort behind the successful launch of our German product.

From creating copy to A/B test channels, you will work closely with our Managing Director and founding team to promote birdie in the best possible way.

What will start out as a one-man-show will eventually grow into a marketing team dedicated to Germany. We'd love for you to grow into their team leader.

Requirements:

How you will contribute:

-
Shape our GTM strategy. Build birdie's understanding of the market, competition, and ideal customer profile to shape the go-to-market strategy in Germany;
-
Own its execution. Identify the most effective way to launch birdie, then roll up your sleeves and make it happen. Whether it's building networks, hosting events, crafting content, or running paid campaigns, you will own it from start to finish;
-
Build our German brand. Craft birdie's positioning and messaging to compel prospects & customers to engage with us. You will create marketing collateral, own our local web presence, design pitch decks, and work on any other materials needed to build our brand and credibility in market;
-
Act as a founder. Work hand-in-hand with our General Manager and the rest of the German team to tackle whatever challenges arise in launching in Germany. You'll have the founder mentality to own and address anything that needs doing, whether in your direct remit or not.

We'd love to hear from you if you:

  • Have a broad marketing skillset, covering product marketing, copywriting, branding, and growth marketing;
  • Are a German native speaker or can create content at equivalent level;
  • Have experience working in a highly regulated market. Bonus points if you come from caretech/healthcare;
  • Have a track record of implementation within the boundaries of GDPR and UK and European eprivacy regulations;
  • Are based in Germany.

What are the benefits?
People are our core strength. We are social entrepreneurs, boasting an outstanding culture with strong values (B-Corp certified). We invest massively in our team's happiness, wellbeing and growth. Our benefits may vary slightly by country to be locally compliant and competitive.

Compensation
The salary for this position is € We also offer discretionary share options.

Location

L&D budget
Growth is key. You'll have a personal development budget to put towards books (e.g., free audible subscription), courses, trainings and conferences; continuous coaching within the team and with external experts

Base holiday & Christmas leave
33 days base holiday (25 days + 8 bank holidays) + Christmas eve day off. Moreover, birdie closes between Christmas and New Year so you can have some down time with your loved ones. This is in addition to your base holiday

Birthday leave
You can take your birthday off when it falls on a weekday (effective from 1st Jan 2023)

Private health insurance & Wellbeing budget
Private health insurance that covers many physical and mental health costs provided by Alan. birdie also offers each employee a wellbeing allowance every quarter.

Parental Leave


Primary caregivers are entitled to 26 weeks of parental leave at 100% of your usual salary and secondary caregivers are entitled to 12 weeks of parental leave, at 100% of your usual salary.


Fertility Leave


birdie recognises the emotional and physical challenges which may arise during fertility treatments, and supports all birdies by offering 5 additional paid days of leave.


Frequent company socials, trips and meals
We organise many socials, quarterly retreats and annual trips (like our epic ski trips)

Exceptional culture
We see ourselves as social entrepreneurs shaping a new kind of organisation: caring, responsible yet fostering excellence. Read
The birdie Way to learn more.

Why birdie?


Join birdie and seize this unique opportunity to shape the future of a transformative tech startup, to create positive social change, and develop yourself very fast in a flexible, close-knit & transparent organisation.


We have a grand vision to transform how society deals with ageing, starting with radically improving the lives of 1 million older adults in the next 3 years.

We dream big and speed is of the essence.

We're all entrepreneurs at birdie.

We're a flat organization, with no manager to tell you what to do but a community of peers and coaches to support you.

We're highly collaborative and iterative.

Everything we do is transparent to anyone, be it objectives and key results, compensation packages and equity or strategic conversations.

Growing with trust is key. Everyone sets their own development plan and gets support to learn fast, from training to books or coaches.

We live by
radical candour:
we give honest feedback and care deeply & personally about each other.

Join us n

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