Team Lead Partner Insight Market Research

vor 1 Woche

Berlin, Berlin, Deutschland Zalando Vollzeit

THE ROLE & THE TEAM:


As a Partner insights Manager you are responsible for analyses of the Partner behaviour regarding different aspects such as assortment strategy, sales KPIs, product and features adoption and Partner Satisfaction.

Working together with Partners and our internal team you will develop a deep understanding of customer segments / audiences, partner segments, behaviour, needs and growth drivers and transfer that understanding into analyses and measures for a more targeted Partner dialogue.

You will develop into the company-internal contact person for Partner analytics and customer segments and will liaise with the central analytics team to bridge the partner view to the aggregated x-business model business view.

You will lead and develop Insights and Research Manager.

INCLUSIVE BY DESIGN:

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING):

  • Create a centre of insights for the GTM structure by developing insights strategy, defining research goals with various key stakeholders as well as facilitate knowledge sharing within the organisation
  • Challenge and contribute to commercial decisions based on insights, e.g. identifying commercial triggers, defining relevant partner segmentation
  • Work on strategic projects by scoping, extracting, analysing and interpreting transactional and onsite data to derive relevant insights together with other key stakeholders;
  • Together with Research Manager conduct various Partner facing researches including e.g. Partner Perspective Survey
  • You will communicate complex messages in a simple and facts based manner that leads to actions, has impact and builds trust with key stakeholder, e.g by creating presentations, white papers as well as various Partner facing materials together with Partner Education Team and Communication Team;
  • Drive data mindset in the team, guide in terms of methodology and support the understanding of analyses;
  • Change the game by identifying improvement opportunities and redefine the ways of working across the different areas of the commercial team.
  • Lead and develop Research and Insights team
  • Build a bridge and work in close collaboration with the Partner Tech data engineering, central partner economics and commercial development teams to gather relevant data inputs and drive deep dives

WE'D LOVE TO MEET YOU IF:

  • You are an expert in SQL and comfortable to work with large volumes of both transactional and onsite consumer data.
  • You enjoy working in a commercial context and have experience defining research objectives, insights generation
  • You possess relevant professional experience in analytics or controlling in industries such as ebusiness, retail, consultancy or market research are able to communicate precisely with results.
  • You are experienced with statistical analysis supporting development of various research projects
  • You already have experience in reporting tools like Tableau, Data Studio or similar tools. Experience with SalesForce data is a plus.
  • You have experience people leadership and development

Main Target:
Timeliness and quality of conducted researches including PPS, Stakeholders NPS, Team performance and team development, zBeats

Secondary targets:
Actionability of insights and GTM process improvement based on insights

Secondary targets:
Actionability of insights and GTM process improvement based on insights

Main Stakeholders:
Sales, Consulting, Operations, ZPU, Communication and Marketing, Salesforce CRM, Centre of Excellence, Tech

OUR OFFER:

Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
  • 2 paid volunteering days a year
  • Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year to start
  • Family services, including counseling and support
  • Health and wellbeing options (including Gympass)
  • Mental health support and coaching available
  • Drive your development through our training platform and biannual peertopeer review

ABOUT ZALANDO:


It's the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the starting point for fashion in Europe.

We connect customers, brands, and partners across 23 markets.


Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 49 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.

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