Strategic Marketing Manager
vor 2 Wochen
As Strategic Marketing Manager (f/m/x) for our Refractive business, you will work closely with the entire ZEISS Refractive team and other strategic business units to grow the Refractive business of Carl Zeiss Meditec AG.
In this role, you will work on two main areas: (I) developing, defining and executing strategic positioning projects on a global and national level for products and target groups and (II) supporting the strategic product launch and go-to-market plan for Refractive solutions. You will play a key role in addressing customers (surgeons, clinical staff) to drive the growth of ZEISS B2B business.
Your Role
- Development and definition of the Marketing strategy and deployment for the ecosystem, workflows, products & services: You will create strategic positioning statements for medical workflows, products and services based on a strategic situation analysis, customer insights and value propositions with your project team and agencies.
- Development and definition of product launch plans: In constant communication with markets and product management you will act as a team and define product launch plans for workflows and products.
- Steering of relevant project partners for launch campaigns: You will work with product management, communication departments and clinical regulatory stakeholders to steer and implement integrated marketing plans for global launches.
- Internal and external collaboration: You will work closely with various internal and external stakeholders to drive the successful execution of the growth plan for our refractive lasers and increase global market presence.
Your Profile
- Successfully completed university degree (e.g. in corporate strategy, marketing, business administration) or comparable qualification
- At least 3 years of professional experience as a strategist, project manager, product manager, marketing manager or consultant in the medical device, healthcare, pharmaceutical or related industries
- Proven ability to drive product and target group positioning strategies in complex project management environments
- Strong knowledge of B2B(2C) strategic marketing and brand development based on buying processes, growth opportunities, customer insights and other strategic tools
- Hands-on experience defining, planning and designing project plans and conceptual designs with internal and external stakeholders
- Ability to present strategic projects and long-term vision in an effective and inspiring manner, as well as excellent communication and organizational skills
- Motivating personality, able to prioritize and communicate clearly, and understands how to drive alignment within the organization to achieve excellent team results
- Very good command of written and spoken German and English languages
- Willingness to travel internationally (10-20%)
Your ZEISS Recruiting Team:
Sabrina Rieker
-
Strategic Marketing Manager
Vor 6 Tagen
Jena, Thüringen, Deutschland ZEISS Gruppe VollzeitAs Strategic Marketing Manager (f/m/x) for our Refractive business, you will work closely with the entire ZEISS Refractive team and other strategic business units to grow the Refractive business of Carl Zeiss Meditec AG.In this role, you will work on two main areas: (I) developing, defining and executing strategic positioning projects on a global and...
-
Strategic Marketing Manager
Vor 5 Tagen
Jena, Thüringen, Deutschland ZEISS Gruppe VollzeitIn this role, you will work on two main areas: (I) developing, defining and executing strategic positioning projects on a global and national level for products and target groups and (II) supporting the strategic product launch and go-to-market plan for Refractive solutions. You will play a key role in addressing customers (surgeons, clinical staff) to drive...
-
Strategic Marketing Manager
Vor 6 Tagen
Jena, Deutschland ZEISS Gruppe VollzeitIn this role, you will work on two main areas: (I) developing, defining and executing strategic positioning projects on a global and national level for products and target groups and (II) supporting the strategic product launch and go-to-market plan for Refractive solutions. You will play a key role in addressing customers (surgeons, clinical staff) to drive...
-
Clinical Marketing Manager
Vor 4 Tagen
Jena, Deutschland ZEISS Group VollzeitAs Clinical Marketing Manager for our Refractive business, you will work closely with the entire ZEISS Refractive team and other strategic business units to grow the Refractive business of Carl Zeiss Meditec AG. In this role, you will support targeted outreach to physicians and clinics with clinical content at global marketing touchpoints for refractive...
-
Strategic Account Manager
vor 2 Wochen
Jena, Deutschland diva-e VollzeitArbeitgeber Du bist Digital Expert mit Leib und Seele und hast eine Leidenschaft für Sales und Kundenbetreuung? Du hast Lust auf Tapetenwechsel? Eine wertschätzende Unternehmenskultur und kollegialer Zusammenhalt sind dir wichtig? Dann willkommen bei diva-e! diva-e ist Deutschlands führender Transactional Experience Partner (TXP), der digitale...
-
Performance Marketing Manager
vor 3 Wochen
Jena, Deutschland Bauerfeind AG VollzeitDie Bauerfeind AG bietet als innovativer Hersteller von medizinischen Hilfsmitteln ein umfassendes Versorgungsprogramm in den Bereichen Bandagen, Orthesen, Kompressionsstrümpfe und orthopädische Einlagen. Unser Unternehmen beschäftigt weltweit rund 2.400 Mitarbeiter und ist in über 20 Ländern mit Tochtergesellschaften vertreten. Wir suchen ab sofort...
-
E-Mail Marketing Manager
vor 3 Wochen
Jena, Deutschland Bauerfeind AG VollzeitDie Bauerfeind AG bietet als innovativer Hersteller von medizinischen Hilfsmitteln ein umfassendes Versorgungsprogramm in den Bereichen Bandagen, Orthesen, Kompressionsstrümpfe und orthopädische Einlagen. Unser Unternehmen beschäftigt weltweit rund 2.400 Mitarbeiter und ist in über 20 Ländern mit Tochtergesellschaften vertreten. Wir suchen ab sofort...
-
Strategic Account Manager
vor 2 Wochen
Jena, Deutschland diva-e Digital Value Excellence GmbH VollzeitArbeitgeberDu bist Digital Expert mit Leib und Seele und hast eine Leidenschaft für Sales und Kundenbetreuung? Du hast Lust auf Tapetenwechsel? Eine wertschätzende Unternehmenskultur und kollegialer Zusammenhalt sind dir wichtig? Dann willkommen bei diva-e! diva-e ist Deutschlands führender Transactional Experience Partner (TXP), der digitale...
-
Senior Workflow Manager Ametropia Implementation
vor 2 Wochen
Jena, Deutschland ZEISS Gruppe VollzeitWe are seeking a highly motivated and experienced Senior Workflow Manager Ametropia Implementation to join our team. In this role, you will be responsible for developing and executing global business and marketing plans on workflow level for our laser vision correction portfolio for ametropia, driving workflow implementation, and managing workflows...
-
Working Student Strategic Marketing
vor 1 Woche
Jena, Deutschland ZEISS Gruppe TeilzeitYour Role Support the international rollout of customer-segment-specific marketing & sales initiatives Support the development of training materials and e-learnings Assist in creating comprehensive sales and marketing materials Ensure high quality standards via internal approval and translation processes Closely cooperate with internal cross-cultural...
-
Working Student Strategic Marketing
vor 2 Wochen
Jena, Deutschland ZEISS Group VollzeitYour Role Support the international rollout of customer-segment-specific marketing & sales initiatives Support the development of training materials and e-learnings Assist in creating comprehensive sales and marketing materials Ensure high quality standards via internal approval and translation processes Closely cooperate with internal...
-
Senior Workflow Manager Ametropia Implementation
vor 3 Wochen
Jena, Deutschland ZEISS Group VollzeitWe are seeking a highly motivated and experienced Senior Workflow Manager Ametropia Implementation to join our team. In this role, you will be responsible for developing and executing global business and marketing plans on workflow level for our laser vision correction portfolio for ametropia, driving workflow implementation, and managing workflows...
-
Working Student Strategic Marketing
vor 4 Wochen
Jena, Deutschland ZEISS TeilzeitAs a student, you work with your colleagues on an equal footing and create ideal conditions for your future career. Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After...
-
Senior Manager Customer Projects
vor 1 Tag
Jena, Deutschland ZEISS Gruppe VollzeitYour Role We are seeking a highly motivated and experienced Senior Manager Customer Projects to join our team. In this role, you will be responsible for initiating, leading & executing strategic and large-scale operational initiatives within the ZEISS Shared Production Unit to deliver against requirements from internal and external customers, e.g. product...
-
Senior Manager Customer Projects
vor 2 Wochen
Jena, Deutschland ZEISS Group VollzeitYour Role We are seeking a highly motivated and experienced Senior Manager Customer Projects to join our team. In this role, you will be responsible for initiating, leading & executing strategic and large-scale operational initiatives within the ZEISS Shared Production Unit to deliver against requirements from internal and external customers, e.g....
-
Group Leader Strategic Testmanagement
vor 2 Wochen
Jena, Deutschland Endress+Hauser VollzeitZur Verstärkung unseres Teams an unserem Hauptsitz in Jena suchen wir schnellstmöglich eine engagierte Persönlichkeit als Group Leader Strategic Testmanagement (w/m/d). Ihre Herausforderungen Führung und Koordination von Teams aus internen und externen Teammitgliedern Organisation, Weiterentwicklung und Steuerung der Testressourcen ...
-
Engineer, Product Development
vor 1 Woche
Jena, Deutschland 2230 Laser Imaging Systems GMBH VollzeitDescription Responsible for the strategy, the product roadmap, as well as the feature definition of the product Responsible for the complete product life cycle as well as support the full customer life cycle in the markets they serve Committed to delivering valuable products and services that meet customer needs and play an integral role in the...
-
Consultant Salesforce Marketing Cloud
vor 3 Wochen
Jena, Deutschland adesso SE VollzeitStandorte Frankfurt, Köln, Münster, Stuttgart, München, Leipzig, JenaDEINE ROLLE - DAS WARTET AUF DICH Du kannst dich für die Themen Salesforce mit Fokus Marketing Cloud und die Optimierung bzw. Digitalisierung von kundennahen Unternehmensprozessen in den Bereichen Marketing, Vertrieb, Service begeistern? Und du hast dabei stets die bestmögliche...
-
Performance Marketing Manager
vor 10 Stunden
Jena, Deutschland Bauerfeind VollzeitIhre neuen AufgabenPlanung und Durchführung von Online Marketing Kampagnen in Google Ads und Microsoft Advertising mit Schwerpunkt auf Search, Shopping und Performance-Max-Kampagnen (zusätzlich Video und Display)Budgetplanung für Kanal- und Toolverteilung gemäß der gesetzten ZieleEntwicklung von crossmedialen Marketingstrategien und operative Umsetzung,...
-
Steinbeis Student
vor 2 Wochen
Jena, Deutschland ZEISS Gruppe VollzeitYour Role The Junior Global Campaign Specialist (Steinbeis Student) supports the implementation of the ZEISS Research and Microscopy Solutions (RMS) marketing communications strategy and marketing tactics via impactful campaigns. For their assigned segment and guided by an experienced team of Global Campaign Specialists, they partner the Sector Marketing...
