Strategic Marketing Manager
vor 2 Wochen
In this role, you will work on two main areas: (I) developing, defining and executing strategic positioning projects on a global and national level for products and target groups and (II) supporting the strategic product launch and go-to-market plan for Refractive solutions. You will play a key role in addressing customers (surgeons, clinical staff) to drive the growth of ZEISS B2B business. Development and definition of the Marketing strategy and deployment for the ecosystem, workflows, products & services: You will create strategic positioning statements for medical workflows, products and services based on a strategic situation analysis, customer insights and value propositions with your project team and agencies.Development and definition of product launch plans: In constant communication with markets and product management you will act as a team and define product launch plans for workflows and products.Steering of relevant project partners for launch campaigns: You will work with product management, communication departments and clinical regulatory stakeholders to steer and implement integrated marketing plans for global launches.Internal and external collaboration: You will work closely with various internal and external stakeholders to drive the successful execution of the growth plan for our refractive lasers and increase global market presence.Your ProfileSuccessfully completed university degree (e.g. in corporate strategy, marketing, business administration) or comparable qualificationAt least 3 years of professional experience as a strategist, project manager, product manager, marketing manager or consultant in the medical device, healthcare, pharmaceutical or related industriesProven ability to drive product and target group positioning strategies in complex project management environmentsStrong knowledge of B2B(2C) strategic marketing and brand development based on buying processes, growth opportunities, customer insights and other strategic toolsHands-on experience defining, planning and designing project plans and conceptual designs with internal and external stakeholdersAbility to present strategic projects and long-term vision in an effective and inspiring manner, as well as excellent communication and organizational skillsMotivating personality, able to prioritize and communicate clearly, and understands how to drive alignment within the organization to achieve excellent team resultsVery good command of written and spoken German and English languagesWillingness to travel internationally (10-20%) 2 Locationstime typeFull timeposted onPosted 30+ Days Ago
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Strategic Marketing Manager
vor 2 Wochen
Jena, Thüringen, Deutschland ZEISS Gruppe VollzeitAs Strategic Marketing Manager (f/m/x) for our Refractive business, you will work closely with the entire ZEISS Refractive team and other strategic business units to grow the Refractive business of Carl Zeiss Meditec AG.In this role, you will work on two main areas: (I) developing, defining and executing strategic positioning projects on a global and...
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Strategic Marketing Manager
vor 2 Wochen
Jena, Thüringen, Deutschland ZEISS Gruppe VollzeitIn this role, you will work on two main areas: (I) developing, defining and executing strategic positioning projects on a global and national level for products and target groups and (II) supporting the strategic product launch and go-to-market plan for Refractive solutions. You will play a key role in addressing customers (surgeons, clinical staff) to drive...
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Clinical Marketing Manager
vor 2 Wochen
Jena, Deutschland ZEISS Group VollzeitAs Clinical Marketing Manager for our Refractive business, you will work closely with the entire ZEISS Refractive team and other strategic business units to grow the Refractive business of Carl Zeiss Meditec AG. In this role, you will support targeted outreach to physicians and clinics with clinical content at global marketing touchpoints for refractive...
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Strategic Account Manager
vor 3 Wochen
Jena, Deutschland diva-e VollzeitArbeitgeber Du bist Digital Expert mit Leib und Seele und hast eine Leidenschaft für Sales und Kundenbetreuung? Du hast Lust auf Tapetenwechsel? Eine wertschätzende Unternehmenskultur und kollegialer Zusammenhalt sind dir wichtig? Dann willkommen bei diva-e! diva-e ist Deutschlands führender Transactional Experience Partner (TXP), der digitale...
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Working Student Strategic Marketing
vor 1 Woche
Jena, Thüringen, Deutschland ZEISS Gruppe VollzeitYour RoleSupport the international rollout of customer-segment-specific marketing & sales initiativesSupport the development of training materials and e-learningsAssist in creating comprehensive sales and marketing materialsEnsure high quality standards via internal approval and translation processesClosely cooperate with internal cross-cultural project...
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Performance Marketing Manager
vor 4 Wochen
Jena, Deutschland Bauerfeind AG VollzeitDie Bauerfeind AG bietet als innovativer Hersteller von medizinischen Hilfsmitteln ein umfassendes Versorgungsprogramm in den Bereichen Bandagen, Orthesen, Kompressionsstrümpfe und orthopädische Einlagen. Unser Unternehmen beschäftigt weltweit rund 2.400 Mitarbeiter und ist in über 20 Ländern mit Tochtergesellschaften vertreten. Wir suchen ab sofort...
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E-Mail Marketing Manager
vor 4 Wochen
Jena, Deutschland Bauerfeind AG VollzeitDie Bauerfeind AG bietet als innovativer Hersteller von medizinischen Hilfsmitteln ein umfassendes Versorgungsprogramm in den Bereichen Bandagen, Orthesen, Kompressionsstrümpfe und orthopädische Einlagen. Unser Unternehmen beschäftigt weltweit rund 2.400 Mitarbeiter und ist in über 20 Ländern mit Tochtergesellschaften vertreten. Wir suchen ab sofort...
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Strategic Account Manager
vor 3 Wochen
Jena, Deutschland diva-e Digital Value Excellence GmbH VollzeitArbeitgeberDu bist Digital Expert mit Leib und Seele und hast eine Leidenschaft für Sales und Kundenbetreuung? Du hast Lust auf Tapetenwechsel? Eine wertschätzende Unternehmenskultur und kollegialer Zusammenhalt sind dir wichtig? Dann willkommen bei diva-e! diva-e ist Deutschlands führender Transactional Experience Partner (TXP), der digitale...
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Senior Workflow Manager Ametropia Implementation
vor 3 Wochen
Jena, Deutschland ZEISS Gruppe VollzeitWe are seeking a highly motivated and experienced Senior Workflow Manager Ametropia Implementation to join our team. In this role, you will be responsible for developing and executing global business and marketing plans on workflow level for our laser vision correction portfolio for ametropia, driving workflow implementation, and managing workflows...
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Working Student Strategic Marketing
vor 2 Wochen
Jena, Deutschland ZEISS Gruppe TeilzeitYour Role Support the international rollout of customer-segment-specific marketing & sales initiatives Support the development of training materials and e-learnings Assist in creating comprehensive sales and marketing materials Ensure high quality standards via internal approval and translation processes Closely cooperate with internal cross-cultural...
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Working Student Strategic Marketing
vor 3 Wochen
Jena, Deutschland ZEISS Group VollzeitYour Role Support the international rollout of customer-segment-specific marketing & sales initiatives Support the development of training materials and e-learnings Assist in creating comprehensive sales and marketing materials Ensure high quality standards via internal approval and translation processes Closely cooperate with internal...
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Senior Workflow Manager Ametropia Implementation
vor 4 Wochen
Jena, Deutschland ZEISS Group VollzeitWe are seeking a highly motivated and experienced Senior Workflow Manager Ametropia Implementation to join our team. In this role, you will be responsible for developing and executing global business and marketing plans on workflow level for our laser vision correction portfolio for ametropia, driving workflow implementation, and managing workflows...
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Senior Manager Customer Projects
vor 1 Woche
Jena, Deutschland ZEISS Gruppe VollzeitYour Role We are seeking a highly motivated and experienced Senior Manager Customer Projects to join our team. In this role, you will be responsible for initiating, leading & executing strategic and large-scale operational initiatives within the ZEISS Shared Production Unit to deliver against requirements from internal and external customers, e.g. product...
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Senior Manager Customer Projects
vor 3 Wochen
Jena, Deutschland ZEISS Group VollzeitYour Role We are seeking a highly motivated and experienced Senior Manager Customer Projects to join our team. In this role, you will be responsible for initiating, leading & executing strategic and large-scale operational initiatives within the ZEISS Shared Production Unit to deliver against requirements from internal and external customers, e.g....
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Group Leader Strategic Testmanagement
vor 3 Wochen
Jena, Deutschland Endress+Hauser VollzeitZur Verstärkung unseres Teams an unserem Hauptsitz in Jena suchen wir schnellstmöglich eine engagierte Persönlichkeit als Group Leader Strategic Testmanagement (w/m/d). Ihre Herausforderungen Führung und Koordination von Teams aus internen und externen Teammitgliedern Organisation, Weiterentwicklung und Steuerung der Testressourcen ...
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Engineer, Product Development
vor 3 Wochen
Jena, Deutschland 2230 Laser Imaging Systems GMBH VollzeitDescription Responsible for the strategy, the product roadmap, as well as the feature definition of the product Responsible for the complete product life cycle as well as support the full customer life cycle in the markets they serve Committed to delivering valuable products and services that meet customer needs and play an integral role in the...
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E-Mail Marketing Manager
vor 1 Woche
Jena, Deutschland Bauerfeind VollzeitIhre neuen AufgabenStrategische und inhaltliche Weiterentwicklung unserer E-Mail-Marketing Aktivitäten Konzeption und Erstellung von Inhalten sowie Versand von lokalen und globalen E-MailingsErstellung automatisierter KampagnenReporting der Ergebnisse und Formulierung der HandlungsempfehlungenSchulung der Länder zu allen Themen rund um E-Mail-Marketing...
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Performance Marketing Manager
vor 1 Woche
Jena, Deutschland Bauerfeind VollzeitIhre neuen AufgabenPlanung und Durchführung von Online Marketing Kampagnen in Google Ads und Microsoft Advertising mit Schwerpunkt auf Search, Shopping und Performance-Max-Kampagnen (zusätzlich Video und Display)Budgetplanung für Kanal- und Toolverteilung gemäß der gesetzten ZieleEntwicklung von crossmedialen Marketingstrategien und operative Umsetzung,...
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Consultant Salesforce Marketing Cloud
vor 4 Wochen
Jena, Deutschland adesso SE VollzeitStandorte Frankfurt, Köln, Münster, Stuttgart, München, Leipzig, JenaDEINE ROLLE - DAS WARTET AUF DICH Du kannst dich für die Themen Salesforce mit Fokus Marketing Cloud und die Optimierung bzw. Digitalisierung von kundennahen Unternehmensprozessen in den Bereichen Marketing, Vertrieb, Service begeistern? Und du hast dabei stets die bestmögliche...
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Steinbeis Student
vor 3 Wochen
Jena, Deutschland ZEISS Gruppe VollzeitYour Role The Junior Global Campaign Specialist (Steinbeis Student) supports the implementation of the ZEISS Research and Microscopy Solutions (RMS) marketing communications strategy and marketing tactics via impactful campaigns. For their assigned segment and guided by an experienced team of Global Campaign Specialists, they partner the Sector Marketing...