Senior EMEA Marketing Manager

vor 4 Wochen

Hamburg, Deutschland Evident Scientific Vollzeit
Are you looking for a company that cares about people’s lives and health, including yours? At EVIDENT, we help make people’s lives healthier, safer and more fulfilling, every day.

As the Senior EMEA Marketing Manager (m/f/d), you will lead a dynamic team of marketing communications (marcom) specialists and event managers to drive marketing initiatives and campaigns across the EMEA region. Operating within a matrix organizational structure, you will collaborate closely with global product marketing and digital marketing teams to ensure alignment with overarching business objectives and strategies. Your role will involve EMEA strategic campaign and NPI planning, team leadership, and cross-functional collaboration to effectively position and promote our products and services in the B2B market.

Tasks

  • Campaign Planning: Develop and execute strategic marketing plans for the EMEA region, aligning with global business objectives and priorities.
  • Campaign Management: Oversee the development and execution of integrated marketing campaigns, including content creation, digital marketing initiatives, and event marketing activities.
  • Team Leadership: Lead and mentor a team of marketing communications and event professionals, providing guidance, support, and performance management.
  • Cross-Functional Collaboration: Collaborate with global product marketing teams to understand product positioning, messaging, and go-to-market strategies, ensuring alignment with regional marketing efforts.
  • Digital Marketing Integration: Work closely with digital marketing teams to integrate digital marketing tactics into overall marketing campaigns, leveraging channels such as email marketing, social media, and online advertising.
  • Event Management: Lead the planning and execution of B2B events with the ales teams, including trade shows, conferences, seminars, and webinars, to generate leads, engage customers, and strengthen brand presence in the region.
  • Budget Management: Manage marketing budgets effectively, allocating resources strategically to maximize ROI and achieve business goals.
  • Stakeholder Management: Build and maintain strong relationships with internal stakeholders, including sales teams, product managers, and executive leadership, to ensure alignment and support for marketing initiatives.
  • Performance Measurement: Work with the global analyst team to track marketing campaigns and initiatives, to continuously optimize programs for business impact.

Requirements

  • Bachelor's degree in marketing, business, communications, or a related field; MBA or equivalent qualification preferred.
  • 5+ years of experience in B2B marketing, with a focus on the EMEA region; previous experience in technology, device and distribution marketing preferred.
  • Proven leadership experience, with the ability to inspire and motivate teams to achieve goals in a matrix organizational structure.
  • Strong strategic thinking and analytical skills, with the ability to develop and execute integrated marketing plans that drive business results.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with global and cross-functional teams.
  • Experience in event management, including planning, execution, and ROI analysis for B2B events.
  • Proficiency in (digital) marketing tactics and tools, including email marketing platforms, social media management tools, and web analytics.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Benefits

  • Flexible working hours, 50% remote work possible
  • 30 days of holiday per year
  • 13,5 salaries a year
  • Modern office and inspiring working environment
  • Subsidized meals in the neighborhood of our office (Stadtküche)
  • Public transport ticket (100% subsidized) or free parking space
  • Bike leasing
  • Subsidy fitness first gym
  • Employee Assistance Program to support your health, mental and emotional well-being
  • Comprehensive company pension scheme
  • Joint company events and activities

Evident Europe GmbH is an equal opportunities employer and we look forward to receiving your application.

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