Marketing Project Executive

vor 1 Monat

Düsseldorf, Deutschland Primark Vollzeit

Head of Marketing / 6 month initial contract / Day rate negotiable / based in Germany (Dusseldorf or Essen)
Here at Primark we are all about blending technology with the world of fashion, home goods, and more to craft memorable shopping experiences that bridge the gap between the digital and physical worlds. Well, we have an exciting opportunity for a Head of Marketing to join us on an initial 6 month contract, based in Germany with hybrid working patterns.
As our Head of Marketing, you will be responsible for leading the development and execution of Primark’s end to end Marketing Strategy for Germany & Austria. Our German business is undergoing a turnaround plan and you will play a key role in delivering our brand reappraisal alongside the German leadership team.
Deliver Marketing Strategies and Plans in line with global brand strategy to achieve key local marketing metrics including brand awareness, consideration and footfall.
Deploy various marketing communication channels to strategically build a brand, drive footfall, create attention and generate user advocacy on a localised level.
Develop highly creative marketing campaigns and implement innovative ideas in ways that drive footfall, create significant social sharing and brand awareness.
Use Insight and analytics along with retail metrics to build solid marketing objectives and plans.
Lead a team on the ground to create best in class marketing capability to drive brand awareness.
Enable Primark to build solid foundations and marketing capability to set the brand up for future success.
Senior leadership in a marketing role within a retail business is essential
Strong understanding of the German media landscape
Experience of translating a global central strategy into local market
Experience delivering paid advertising campaigns and measuring the return on investment
Ability to work cooperatively with other internal stakeholders, including business leads, product and creative teams
Strong English speaking skills
We are also looking for a seasoned freelancer with a strong track record of freelancing in Germany and portfolio of clients.

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