Marketing Specialist
vor 1 Woche
Sound made by Sennheiser - For more than 75 years, we are among the world’s leading manufacturers of audio products, building the future of audio. We are proud of our finely engineered microphones and audio solutions that connect people and create remarkable sound experiences - whether in the studio, conference room, or on stage.
For us, the audio industry is one of the most exciting to work in. In our global family business, you can expect not only a unique team where we trust, value and support each other, but also the opportunity to make your own significant contribution to our collective progress.
Partner Marketing and PR Specialist (m/f/d)
Create and implement a global marketing and PR strategy with the team to promote our automotive products and solutions to automotive OEMs, Tier 1 providers, and ecosystem partners
Gain an in-depth knowledge of the worldwide automotive markets we serve to build detailed personas, drive marketing programs, and educate internal Sennheiser teams
Develop unique, value-based product positioning and messaging frameworks that align with our target buyer personas using customer insights and competitive analysis
Create content for various target vehicles such as web, e-marketing, pitch presentations, industry articles, press releases and more, to increase visibility of Sennheiser Mobility solutions
Oversee marketing activations of selected OEMs including world premieres, press test drives, and social media partnerships
Investigate the automotive market to describe trends and analyze competitors, using this intelligence to inform marketing plans
Collaborate with internal stakeholders including sales, product management, digital marketing and campaigns, PR, and brand teams to create, align on and implement initiatives
Setup and define processes for the use of CRM in B2B marketing
Contribute to the Social Media Strategy for Sennheiser Mobiliy’s own channels and mobility content on Sennheiser brand channels
Build realistic project plans and budgets for marketing initiatives and ensure that all milestones and objectives are met
University degree (Bachelor's or Master's preferred) in Marketing, Communication, or relevant field and a great passion for audio experiences
~3-5 years’ experience of working in the agency sector or as a marketing/PR expert in the automotive industry
~ Experience in executing marketing and/or PR plans, in developing creative copy and compelling stories on point with given brand positioning and key messaging
~ Experience in working in an agile environment and ability to plan tasks in sprints
~ Excellent communication skills Fluent in English/German, Chinese language or other foreign language is a plus and the ability to work with diverse teams
~ Data driven, measured and results focused with experience with MS Office, the Adobe Creative suite and Customer Relationship Management tools
You work closely together with our Marketing Team at HQ and with the Mobility Development Team in Zurich/Switzerland. We value a culture of openness and provide a creative and fun environment to innovate with best-in-class novel in-car sound experiences.
About Sennheiser Mobility — is Sennheiser’s suite of immersive audio solutions, developed to deliver the best possible in-car entertainment and communication experience. The Future of Audio – become a part of it
Your benefits
Environment: Join our international family business where you’ll experience a modern, exciting work environment, and a culture where we value people and attitude as our most important assets”.
Work-life balance: Personnel purchase or job bike leasing are just a few of the numerous great benefits we have in store for you .
Concert, lecture, music streaming, film, meeting, sound recording in the studio - the audio world is colorful and diverse. Please only use our online application form for applications.
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