Senior Product Marketing Specialist

MARKETING · ANDERNACH · REMOTE Senior Product Marketing Specialist (m/w/d) SHD Solutions GmbH is looking for you to join our team as soon as possible Location: Andernach or remote Your challenge with us Do you want to help shape the success of innovative software products and turn complex ideas into clear, compelling messages? Then you’ve come to the right place As a Senior Product Marketing Specialist, you will define how SHD products are positioned in the market. You will develop strong value propositions, ensuring a consistent brand identity, and driving go-to-market excellence across our international markets. In doing so, you’ll work closely with Product Management, Sales, Design, and international marketing collegues to translate customer and market insights into impactful messaging, content, and branding strategies that accelerate growth. This team is waiting for you Join our dynamic and international marketing team of 12 creative minds who are passionate about developing innovative strategies and successfully positioning our brand. You can expect an inspiring work environment where teamwork and fresh ideas are valued. Let’s implement exciting projects together and shape the future of marketing Your Responsibilities Market Analysis & Customer Insights Analyse markets, competitors, and industry trends to identify opportunities Conduct customer research and develop buyer personas and journeys Translate insights into actionable recommendations for product and marketing strategy Go-to-Market & Positioning Define value propositions for products and solutions across different target segments Develop and implement go-to-market strategies for new and existing products Collaborate cross-functionally with Product Management and Sales to ensure alignment Branding & Corporate Identity Further develop our brand identity in close collaboration with Design and Communications Ensure consistent brand presentation across all channels Contribute to naming and brand guideline development Sales Enablement & Content Create sales and marketing (presentations, battle cards, case studies) Support the sales team with training content, product messaging, and differentiators Your profile Degree in Marketing, Communications, Business, or a comparable field Several years of professional experience in Product Marketing, ideally in an international context Experience in the software industry is a real plus Familiarity with agile working methods and cross-functional collaboration Very good knowledge of Microsoft Office, especially PowerPoint, Outlook, and Teams; JIRA skills are a plus Fluent English skills (minimum C1 level) are a must German skills are an advantage Strong digital competence and a good sense for trends Structured, creative, and self-driven working style Excellent communication, organizational, and teamwork skills Even if you don’t meet every single requirement, but believe you’d be a great fit for us, we’d love to hear from you What you can expect A workplace to feel good in: We offer a modern work environment with an adjacent office park, plus flexible and remote work options Fair compensation & benefits: In addition to your salary, you’ll receive holiday and Christmas bonuses, a company pension plan, capital-forming benefits, and various discounts (e.g., at a nearby gym) A strong team spirit: Enjoy a pleasant work atmosphere and a family-friendly company culture Sustainability in everyday life: Use our charging stations for your e-car or lease an SHD job bike Free refreshments: Water, coffee & tea, plus fresh fruit for everyone Convenient parking: Stress-free parking with our free parking spaces SHD Solutions GmbH As an industry specialist, SHD offers an integrated system environment – from manufacturers to retailers and end customers. Our portfolio includes ERP systems, design software for kitchens, bathrooms, and living spaces, as well as solutions for warehouse, finance, and HR management, plus IT services and e-commerce concepts. These are complemented by consulting, project management, training, and support. Abteilung Marketing Standorte Andernach Arbeitsort (Präsenz, Homeoffice...) Vollständig im Homeoffice Beschäftigungsverhältnis Vollzeit Unternehmen SHD Solutions GmbH Über SHD SHD ist eine international tätige Unternehmensgruppe mit Hauptsitz in Andernach und seit 40 Jahren führender Anbieter von IT-Lösungen und Dienstleistungen für die Möbel- und Küchenbranche. Über 650 Mitarbeitende in drei inländischen und acht internationalen Tochtergesellschaften arbeiten für den Erfolg unserer Kunden. Gegründet 1983 Mitarbeiter Mehr als 650