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Head of Brand Campaign Management
vor 4 Monaten
JOIN OUR TEAM As H ead of Brand Campaign Management (m/f/d) you will play a crucial role in driving Westwing's brand presence and market expansion across European regions. You will be responsible for driving diverse brand marketing topics such as conducting testing and market research, planning and implementing 360° brand campaigns. This role is unlimited and located in Munich. WHAT YOU'LL DO
- lead 360° brand campaigns and other brand initiatives, steering cross-functional teams with end-to-end ownership, emphasizing new market expansion
- strategically guide and maximize the impact of our marketing efforts by developing brand-specific marketing and communication strategies
- effectively manage and guide external agencies, particularly media and creative agencies, to ensure seamless collaboration and successful campaign execution
- support and develop comprehensive 360° roadmaps aimed at increasing our brand awareness, including overseeing media strategy, planning, booking, distribution, optimization, and evaluation of brand campaigns
- coordinate thorough campaign evaluations by analyzing relevant KPIs and defining measurements for performance, efficiency, and continuous optimization
- steer and collaborate with multiple internal and external stakeholders to ensure seamless cooperation, leading to impactful outcomes
- become an expert in brand initiatives and media channels, adhering to best practices to maximize the output of brand awareness growth
- 7+ of professional experience in the field of Brand Marketing, Media- and Brand Campaign Management
- passion to bring Westwing to the next level and about making impact
- strong ownership driving and leading a variety of different tasks
- excellent communication, presentation and stakeholder management skills
- very strong analytical and problem-solving skills
- KPI savvy, strong media and channel knowledge while being able to forecast and analyze campaign performance
- hands-on attitude and experience in a fast-paced, international environment
- ability to structure and independently manage projects with multiple stakeholders at all levels
- fluency in English and German
- an inspiring, international, informal and nonpolitical environment for you to take ownership and grow your career
- a unique culture based on trust, support, and collaboration where we foster open communication with our biweekly Company All-Hands, feedback channels like Officevibe and regular Q&A sessions
- flexible working mode: roughly 60% remote, 40% in-office working policy
- up to 4 weeks temporary work-from-anywhere per year
- a competitive compensation package including salary, benefits, and equity
- 30 days of paid vacation per year
- a beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace
- 40% off Westwing Collection in our shop, 25% off all third-party brands, 10% family & friends voucher, Westwing Vouchers for special occasions
- regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more
- health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more
- discounted green mobility options with public transport or JobRad
- company daycare “Westwing Wichtel” next to our HQ office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich
- subsidized company pension scheme
- “Social Impact Day” p.a. to use for doing good for environment and/or society
