Marketing Manager
vor 5 Monaten
At Horizon Hobby, we inspire dreams and help build memories Our company is the leader in the global Radio Control industry. We offer tremendous opportunities for growth and development and a full array of benefits including discounts on our products We are currently hiring a Marketing Manager at our Barsbüttel, Germany location
The Marketing Manager Surface is responsible for collaborating on the design and implementation of product marketing strategies that drive awareness and sales growth for their assigned categories. This position is responsible for effectively communicating the brand and product positioning and collaborating on content to drive awareness within the RC community. In close collaboration with the Marketing Manager, Marketing Coordinator Air & Accessories as well as Product Development, they own and drive the product messaging on the brand website, digital marketing, social media platforms, packaging, at events, and in-store merchandising.
This position will also collaborate on brand content online, in social media, and in forums.
Execution of marketing efforts will be done in collaboration with the Horizon Marketing team, eCommerce, and Wholesale Sales.
Roles & Responsibilities
Lead the transition of our European Marketing to a digital-first, insight-driven, customer-fanatic approach Execute product marketing strategies that align with overall brand objectives and drive revenue growth. Develop and execute product launch plans, including coordinating product demos, collateral development, and sales training. Create post-launch product campaigns and journeys to create ongoing excitement around the product and drive accessory sales. Deliver content to ensure the optimal messaging and online content to support the product throughout its lifecycle. Monitor and report on product performance metrics and provide insights for continuous improvement. Bring enthusiasm and excitement to customers through online and in person events and interactions. Research customer feedback on product and brand, including conducting consumer surveys and creating and implementing action plans from that data. Represent the brand at tradeshow/consumer events and in product videos. Manage social media channels and engagement in other key online communities. Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth of our brands. Collaborate with product development, marketing, and eCommerce teams in the US to define product positioning, messaging, and go-to-market plans for new and existing products in your category.Education and/or Experience
Remote controlled product background in Surface category is a plus Deep understanding of product marketing strategies and positioning Strong analytical skills and experience conducting market research and competitive analysis. Excellent communication and presentation skills. Demonstrated ability to collaborate cross-functionally and work effectively in a team environment. Strong project management skills and ability to manage multiple projects simultaneously. Experience with product launch planning and execution. Fluent in English. German and/ or French language skills are a plus.Benefits and other perks:
Paid Time Off
Paid Holidays
Discounts on Products
Bonus Eligibility
Horizon Hobby is a progressive, innovative company and, as such, is constantly reevaluating and reinventing the processes and procedures associated with each job. The essential duties and responsibilities of this position may change at any time. In addition, employees may be asked to work on special projects or to assist with other work necessary or important to the operation of Horizon. Your cooperation and assistance in performing such additional work is expected and appreciated.
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