Senior Digital Analytics Consultant

vor 2 Monaten

Munich, Deutschland THE MARCOM ENGINE Vollzeit
Senior Digital Analytics Consultant (all genders)

Always ahead of the trend: For one of the world’s leading automobile manufacturers, The Marcom Engine brings together process and organisation design, digital media and digital marketing, data science, experience design, technology management, app development, e-commerce and project management. All these facets coalesce to form a unique customer journey management platform.In interdisciplinary teams, we develop data-driven, next-generation marketing for 26 markets.

Senior Digital Analytics Consultant (all genders)
  • Full Time
  • München, Deutschland
  • With Professional Experience
  • 10/3/24
Senior Digital Analytics Consultant (all genders)

We are looking for a full-time Senior Digital Analytics Consultant (all genders) to join THE MARCOM ENGINE (part of the Serviceplan Group) in Munich as soon as possible.

This is a crucial role in our web analytics team. You'll be responsible for leveraging Adobe Target to optimise our client's digital experiences through personalized content and A/B testing. We are looking for someone with a deep understanding of Adobe Target, data analysis, and a strategic mindset to drive successful marketing initiatives and improve customer engagement.

What you can expect:
  • To leverage Adobe Target to deliver personalized experiences across web, mobile, and other digital channels
  • Identification of key performance indicators (KPIs) and metrics related to conversion rates, bounce rates and user engagement
  • Developing hypotheses and strategies to improve personalisation and conversion rates based on data analysis and industry best practices
  • Create and execute testing and personalization strategies to enhance user engagement and conversion rates, providing insights and recommendations from the results
  • Utilize Adobe Analytics and other data sources to gather insights and measure the impact of optimization efforts
  • Generate comprehensive reports on test performance, user behaviour, and campaign effectiveness
What we expect from you:
  • 3-5 years of experience in Personalisation, Conversion Rate Optimisation or a similar role
  • Bachelor's degree in marketing, business, statistics or a related field. Advanced degree or certification in digital marketing or CRO is a plus
  • Strong analytical skills with the ability to interpret data and extract actionable insights
  • Proficiency with web analytics tools such as Adobe Analytics as well as A/B testing tools such as Adobe Target or similar platforms
  • Experience with HTML, CSS and JavaScript is a plus, but not essential
  • Excellent communication and collaboration skills and the ability to work effectively as part of a team
  • Detail-oriented with a passion for solving problems and improving user experiences
  • Creativity and willingness to experiment with new ideas
  • Fluency in English, German would be a plus
  • Knowledge of information security and information security awareness
What we offer:
  • Onboarding: Through personal mentoring and digital onboarding sessions – we ensure your perfect start
  • Further Education: Your development is important to us. Whether through our internal campus training program to expand your technical, methodological, or personal skills, voluntary language courses, or regular coaching sessions – we keep you up to date
  • Flexibility: With flexible working hours, mobile office, and job-sharing models, you can adapt your job to your life – and not the other way around
  • Fun: Who works must also take a break – with us, you have plenty of opportunities through regular after-work and team events (also virtual if necessary)
  • Sports: Extensive sports program as well as mobility through agency bicycles and e-bikes/e-bike leasing
  • Accessibility: Our modern office in Munich’s creative district is perfectly located and easily accessible
  • Internationality: As an internationally operating agency group, you have the opportunity to network and exchange ideas with colleagues from various disciplines around the world
Interested?

Then we look forward to receiving your detailed application documents, including your salary expectations and earliest possible starting date.

We are proud to create unforgettable brand experiences and ensure that end customers truly feel and engage with the brand, leaving a lasting impression. Join our team and help us shape the future of marketing

We have made it our goal to create an inclusive culture where all forms of diversity are seen as added value for our agency group. We are also on a first-name basis here - from interns to management. This reduces unnecessary distance, fosters personal exchanges and enables us to work at ease and effectively with each other.We welcome applications regardless of gender, age, ethnic and social background, sexual orientation or religion. We are committed to equal opportunity and participation and we particularly encourage applicants from underrepresented groups to apply with us.

Contact Person Mike Neal

Apply now on karriere.serviceplan.com Apply online Check other openings by visiting our jobs list Share this job
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