Data Scientist Geomarketing

Company Description

We show the world what people want.

Join GfK and help us shape tomorrow. As an NIQ company, we are the world's leading consumer intelligence firm, delivering the Full View on consumer behavior. We work to enable manufacturers and retailers better understand what consumers really want. Our name has inspired trust for over 89 years because we take pride in discovering new pathways to sustainable growth for our clients, our people, and our planet.

Job Description

Responsibilities

As a Data Scientist Geomarketing you develop high-quality solutions to address our clients' spatial challenges, using various geographic data science tools. Your work involves calculating regional data, including purchasing power and socio-demographic information at granular levels such as postcodes and street addresses. Additionally, you continuously enhance and develop automated workflows for the company’s product and service offerings.

Beyond that, you support our sales colleagues in terms of expert discussions, project acquisition and client presentations. And finally, you are a passionate R User who likes to share his/her knowledge with the team, and who stays up to date with recent advances in data science.

Main tasks

As a Data Scientist Geomarketing (m/f/d) at GfK, you will...

conceptualize, develop and calculate spatial data products for international markets at various geographical scales, , for postcodes, grid cells and street segments optimize and automate data analysis and data production workflows and develop ideas and workflows for new innovative data products visualize intelligibly the output of spatial analyses for clients, colleagues and internal decision-makers adopt quickly new techniques, methods and trends, share your knowledge within and across our teams and integrate them into internal tools and routines, and into our data and service portfolios manage and execute client projects indepedently in cooperation with internal and external business partners collaborate with our commercial teams in terms of client proposals, presentations and technical/analytical discussions

Qualifications

Requirements

Ideally, you will possess the following qualifications and skills:

university degree (MSc, PhD) in geography, geoinformatics, statistics, business informatics, sociology, psychology, or similar with a strong focus on quantitative methods and techniques expert knowledge in R, knowledge in further script language or cli tool (, SQL, Python, JavaScript, Linux Shell, Git) would be beneficial (advanced) skills regarding the automated (spatial) data analysis (statistical learning, data visualization, data management) using a programming language and or in combination with a GIS ability to critically reflect, interpret and present methods and analytical results clear commitment to teamwork and a high degree of autonomy and responsibility fluent in English; being able to communicate in German is a plus as well as the knowledge of other languages 2-3 years of relevant work experience in the field of Data Science

Additional Information

Our Benefits

Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: 

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