Category Analyst
vor 3 Wochen
Job description
Analysis of category/core range performance by utilizing available market & macro-environment data/insight: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, bespoke Lotus Bakeries’ consumer/shopper research Tracking and evaluation of Lotus performance vs competitors, deducting right learnings to be applied within the internal plans (Volume/Value/ROS/WD/ promotional effectiveness/etc.) Identification of current & future category segment dynamics & trends, that may affect Lotus Biscoff and our Natural Foods brands and quantification of potential impacts on our categories, customers and brands Ensuring a best in class approach on data analytics by constantly seeking out & applying latest techniques together with the Category Development Manager Create & present compelling category stories to our retailers in order to bring our Lotus and Natural foods brands further instore in terms of category / segment / assortment /shelf placement / promotions Establishing and building of long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings and promotional support Involvement into sharing all analytical insights with the relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team
Profile
Professional requirements:
University degree (Masters/Bachelor) in economics, marketing or equivalent Minimum 2 years working experience in a Category Management/data analysis or similar function for food/FMCG brands, GS1 Category Management certificate preferred Knowledge of the German trade landscape Proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits with particular experience on retail/household/shopper data (IRI/Circana, Nielsen, GfK) Excellent numerical accuracy with attention to detail; Profound conceptual skills turning insight into compelling trade and category stories Fluent in German (full professional proficiency), strong understanding of English (written and spoken)Personal qualifications:
You are a team player, approachable, pro-active, positive and strong communicator You have a great passion for data insights and the ability to persuade others of your ideas You promote an hands-on mentality, working independently with organization skills You show strong ownership for your tasks and projects to progress and achieve results You enjoy working successfully in a small, highly networked team and dynamic environment You want to take an active role in identifying and shaping today’s and future potentials of the business You are passionate about our brands and want to become a brand ambassador-
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