Internship Marketing

JOIN THE TEAM

Welcome to the global management consultancy of BASF. We focus on strategic inhouse projects that drive the effective transformation of our businesses. Our teams work on a broad range of exciting projects covering topics such as marketing & sales, organizational development, efficiency projects, M&A as well as profitable growth through all types of innovation.
If you join us, you can grow as well: We always put people first and actively support you in your career development at BASF. We are proud of our strong team spirit, and we cherish diversity. Our people are key to our success: We value a variety of backgrounds and perspectives to enrich our collaboration, create new ideas, and offer the best solutions to our customers.

RESPONSIBILITIES

We are seeking an intern to assist in developing a digital self-paced learning portfolio for BASF's Marketing & Sales Academy. This involves collaborating with our team to design and implement digital learning solutions that meet learner needs and preferences. In this role you have the opportunity to explore innovative tools and technologies, like GenAI, to enhance the learning experience and outcomes.

During the internship you conduct learning needs analysis and define learning objectives and outcomes. Also, you select and apply appropriate instructional design models and strategies. In addition, you are responsible for creating engaging and interactive digital learning content, such as e-learnings, video courses and micro learnings. Proficiency in using authoring software to develop and publish digital learning modules is one of your tasks. In this role, you use GenAI tools to generate and optimize learning content and feedback. Additionally, you develop a delivery model and set-up the platform for the new learning offer as well as evaluate and test the quality and effectiveness of digital learning solutions.

QUALIFICATIONS

enrolled Bachelor's or Master's student in instructional design, educational technology, media production or a related field  experience or interest in digital learning solutions for Marketing and Sales proficient in authoring software and familiar with GenAI or other AI tools for learning strong communication and collaboration skills in English creative, curious and learner-centered mindset high level of motivation and willingness to learn and grow in a fast-paced, dynamic environment

BENEFITS

From day one you will be part of the BASF family You are going to be working on exciting projects in an interdisciplinary context and gain a company-wide perspective, have client exposure and a steep learning curve Individual onboarding and support in professional development Open and diverse international team and hybrid working possibilities Great team spirit & and modern office environment, with canteens and public transport conveniently located

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