Area Sales Manager DACH, Germany

Kekkilä-BVB is the European leader in horticulture. We provide products and services for professional greenhouse growers, retail, consumers, and garden architects in over 100 countries worldwide. We have strong product brands within the professional and consumer growth markets, operating under the names BVB Substrates, Kekkilä Professional, Brill Substrates, BVB Landscaping, Kekkilä, Hasselfors Garden, Terra Brill, Jardino, and Florentus. Together with our customers, we grow for a better future. Kekkilä-BVB is part of the Neova Group. www.kekkila-bvb.com.

Job Title: Area Sales Manager – Location: Nordhorn, Germany

Are you ready to elevate your career in sales?
If you're eager to become a professional sales specialist and provide expert advice to our customers on innovative substrate solutions, we want to hear from you At Kekkilä-BVB, we offer a thorough training program that will empower you to become a technical specialist in our products, transforming you into an independent sales advisor.

About the Role:
As an Area Sales Manager, you will be an integral part of a dynamic team dedicated to developing and selling our substrates in the DACH region and beyond. Based in Nordhorn, Germany, you will be the primary point of contact for our customers, building and maintaining a professional network within the professional horticulture market.

In this challenging and rewarding role, your focus will be on both nurturing existing customer relationships and acquiring new ones. Your expertise will help our target audience—growers and distributors—find the perfect substrates tailored to their unique cultivation needs. You'll independently represent our products and convert opportunities into successes while collaborating closely with colleagues in product management, sales, customer service, and marketing.

Key Responsibilities:

• Drive sales of substrates within the professional horticulture market.
• Enhance Kekkilä-BVB’s brand presence and market position in the region.
• Lead the sales function for Kekkilä-BVB in Germany by creating and executing strategic sales plans that meet revenue and margin targets.
• Identify and manage new customer acquisition opportunities from start to finish.
• Build and maintain strong, sustainable customer relationships.
• Provide accurate sales forecasts to support planning and strategic direction.
• Ensure customer data is accurately maintained and updated.
• Collaborate with marketing, customer service, and product management teams to align sales efforts with product offerings and market strategies.
• Share insights with other sales teams to identify key customer leads, market trends, and process improvements.

We Are Looking For:

• A candidate with a degree in sales, business administration, marketing, or a related field, along with a proven sales track record.
• Strong product knowledge and understanding of the professional landscape.
• Excellent change management skills to adapt to evolving organizational structures and processes.
• Strategic planning abilities with a collaborative, solution-focused approach to sales and customer relationships.
• Exceptional negotiation, communication, and interpersonal skills.
• Robust stakeholder management and multitasking capabilities.
• Proficiency in sales tools (Outlook, Salesforce, QTool).
• Fluent in German, with the ability to communicate internally in English.

Main KPIs of the Role:

• Sales growth within customer accounts.
• New customer acquisition (lead conversion rate) and pipeline value.
• Average deal size (sales, quantity, profitability).
• Customer satisfaction and Net Promoter Score (NPS).

Why Join Us?
At Kekkilä-BVB, we believe in nurturing talent and providing a supportive environment where you can thrive. Join our team and play a pivotal role in shaping the future of our innovative substrates while enjoying the opportunity to develop your skills and advance your career. Our core values ​​are "Focus on customer success, Achieving together, Courage to renew, and Trust through respect". If you recognize yourself in this role and resonate with our core values, please send your resume and motivation.

What do you get in return?

If you choose to work at Kekkilä-BVB, we offer you a highly challenging job in a top international company. You will be part of an informal and pleasant working environment with plenty of opportunities for growth. Of course, we offer you a competitive salary with a minimum of 24 vacation days, 8% holiday pay, a bonus scheme based on our company objectives, and a premium-free pension.

Questions?

Do you have any questions about the recruitment process? Feel free to reach out to my colleague Mandy Koppendraier (HR Specialist) via mandy.koppendraier@kekkila-bvb.com or if you have any questions about the work itself please reach out to Ed Zwaanswijk via ed.zwaanswijk@kekkila-bvb.com