Head of Marketing

vor 4 Wochen

Bielefeld, Deutschland VisionAI GmbH Vollzeit

VisionAI is a fast-growing AI startup based in Bielefeld and London and we are at the forefront of reshaping online retail through innovative AI technologies. We're on a mission to level the playing field, providing intelligent tools that empower all online merchants, not just the giants like Amazon. Our team, composed of former online retailers and data scientists, is committed to bringing e-commerce into the AI-age.

About Us:

We believe every online retailer deserves access to the latest AI technologies, irrespective of their size or customer data. Our strong data and research background allow us to pioneer new methods in visual AI, expanding the application possibilities of these technologies. We regularly share our findings through published research and models.

Join the Rebellion and become a vital part of VisionAI.

Tasks

We are seeking a highly experienced and strategic Growth Marketing Lead / Head of Growth Marketing (f/m/d) to build our marketing department at VisionAI. In this role you will play a pivotal role in shaping our marketing strategy and product positioning. You will be responsible for defining and updating the market for VisionAI, driving customer acquisition and product marketing. This involves:

  • Strategic Product Positioning: Develop and execute a comprehensive product marketing strategy aligned with our business goals, establishing our e-commerce tools as industry-leading solutions.
  • Market Insights: Conduct thorough market research to identify trends, customer needs, and competitor positioning. Utilize data-driven insights to inform product development and refine marketing strategies.
  • Customer Growth Initiatives: Create and implement effective customer acquisition strategies tailored to specific segments, driving the expansion of our customer base.
  • Sales Collaboration: Collaborate with the sales team to create impactful sales enablement materials, providing essential tools and resources for effective deal closures.
  • Thought Leadership Content: Oversee the creation of engaging content, including blogs, whitepapers, case studies, and webinars, positioning our brand as an industry thought leader and supporting inbound marketing efforts.
  • Digital Visiblity: Lead digital marketing efforts, covering SEO, SEM, social media, and email campaigns to boost traffic, enhance engagement, and generate leads.
  • Product Launch Excellence: Plan and execute successful product launches, ensuring seamless communication of new features and updates to the market.
  • Analytics and KPIs: Implement robust tracking and measurement systems, analyzing marketing initiative success and adjusting strategies accordingly.
  • Team Leadership: Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Requirements

If you're passionate about E-commerce, have a proven track record in B2B SaaS product marketing, and are ready to make a significant impact in a rapidly growing industry, we want to hear from you. What we are looking for in a potential profile for this role is:

  • 5+ years of marketing experience, with a strong focus on B2B SaaS demand gen/ product marketing
  • Proven track record of developing and executing successful marketing strategies driving customer acquisition and revenue growth
  • A track record of leading subject matter and people in ambiguous environments, balancing both tactical and strategic approaches
  • Deep knowledge of e-commerce industry
  • Exceptional leadership, communication, and project management skills
  • Proficiency with marketing automation tools, analytics platforms, and CRM systems.
Benefits

What can we offer? Good you are asking Of course, we thought about how to get someone like you into our team because we really seek to get Top Talents into the VisionAI rebellion:

  • Our start-up spirit lives on as we grow: Short communication channels, open cooperation and personal responsibility characterize our cooperation. With us, you can expect varied tasks, creative freedom and opportunities for long-term professional development.
  • Mentorship/ Sparring: Through our angel investor network from Personio, OMR, Microsoft, Pinterest, Digital Business Group and many more.
  • Flexible working hours: Enable a healthy work-life balance with flexible working hours and an adaptable office-mobile-office model.
  • Top-notch equipment: A new MacBook, company cell phone & free AirPods for you and your daily tasks.
  • Fitness & sport: We support your sporting activities with our own company gym on the ground floor of our office.
  • Feel-good guarantee & culture: Openness, fun and community are important to us. We offer drinks, socializing, events and are also happy to welcome your dog.
  • Innovation and tech focus: We are revolutionizing digital commerce through data-driven and customer-centric technologies, developed in our own AI lab. You will be part of something big.

If you're a forward-thinking marketing leader passionate about retail and e-commerce, armed with the skills to thrive in a B2B SaaS environment, we encourage you to apply and shape the future of e-commerce with us at VisionAI



VisionAI® is a rebellious research lab based in the Teutoburg forest. We're crafting AI to change the e-commerce industry and empower independent visionary online retailers. Join our team of data scientists, researchers, business thinkers, and creatives to make change possible with AI.

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