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Conversion Optimization Manager
vor 3 Monaten
About dentolo
At dentolo, we don't just offer insurance, we create tailored solutions for individual customer needs.
Founded in 2015, the Insurtech develops and operates holistic insurance solutions that are affordable, understandable, and accessible to everyone. In doing so, we support our customers with prevention, the best customer support and relieve them of the worries about spontaneously arising costs or painful treatments for themselves or their pets.
The dentolo and petolo solutions offer everything from basic to full protection, so that our customers and their loved ones are covered in case of emergency and can enjoy a more carefree life. Thanks to in-depth discussions with customers, teams and market specialists, we are able to expand and improve our expertise in the field of dental & pet health on a daily basis to provide an all-round service to our customers. The culture of dentolo is based on a shared vision, the joy of dynamic processes and courageous actions, whereby team spirit and the wishes of our customers always come first.
Become a key member of our marketing and growth team - with a focus on all things Conversion Rate Optimization. Your knowledge of CRO and growth strategies will make you the perfect bridge between marketing and product. Dabble in a wide range of projects and support us in growing the most customer-centric insurance verticals.
Your responsibilities include:
- Experimentation Strategy: Work closely with the CRO Lead and marketing team to align on strategies and goals, own funnel conversion rates and develop optimisation strategies, including the A/B testing and conversion funnel research process.
- Analytics and User Journey Optimization: Be on top of conversion funnel performance, revise and optimize the customer journey by bringing data-driven insights and results to enable cross-functional collaboration on solution ideation and implementation.
- Expert Knowledge: Leverage your CRO expertise, data insights and user research findings to proactively present results and learnings, educate the company to have an optimisation mindset and to find solutions for the right problems.
- Cross-Functional Collaboration: Be a strategic partner and work closely with a myriad of teams from ux research & design, content, product, analytics and paid performance. Ensure optimisation projects and ways of working are well-defined and documented.
What you need to be successful:
- You have min. 2 years of experience in CRO.
- You are an excellent project manager, capable of navigating complex issues with various stakeholders.
- You have experience with an A/B testing tool (Optimizely is a plus).
- You have strong quantitative/analytical research skills, capable of independently analyzing data and driving optimization strategies.
- You speak fluent English (native German is a big plus, we would also appreciate receiving a CV in English)
Nice to have (but not a must):
- You have a basic understanding of UX principles and psychological concepts beneficial for enhancing user experiences and conversion rates in a B2C.
- You have an understanding of tracking mechanisms and how to leverage them for better insights, including user segmentation strategies to optimize for different user groups.
- You are familiar with tools like Hotjar or similar tools to gather and analyze quantitative data directly from users.
Why dentolo?
Salary & vacation
- Attractive fixed salary
- Staggered vacation days, starting at 28 days
Mobility & flexibility
- You have the choice between a free Swapfiets bike or a BVG-Ticket (Umwelt- or Deutschlandticket) subsidized by us
- Work abroad in the EU for up to 60 days
Health
- Benefit from free coaching sessions with nilo.health, our mental health tool
- Free dental or pet insurance - to experience our products yourself
- Special premium pet insurance offer - 20% off
Further development
- Training budget of €750 per year
- Regular (360 degree) feedback
Team spirit
- Legendary summer and winter parties
- Regular team events
Sounds like the perfect job for you?
We look forward to receiving your application and getting to know you
dentolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).
When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.
Contact:
Valeriia Vasko
Tech Recruiter
vvasko@dentolo.de
We don’t just offer insurance. We create solutions tailored to needs.
Founded in 2015, dentolo builds and operates holistic insurance solutions, radically centered around you. We believe in offering a solution for everyone’s individual needs, so that they and their loved ones can be more carefree. Our solutions are built through conversations with our customers, teams and market specialists. We call this our expert insurance approach.
Today, every fourth new online customer in Germany chooses us as their partner for dental and pet health insurance. Our first two brands, dentolo and petolo, are rated 4.5+ of 5 on Google - unlike any other provider. We are customer-obsessed experts that love working together as a team. Our culture is built on collaboration, fast execution and bold actions, always caring about the customer first.
