Brand Marketing Manager
vor 3 Wochen
PLAION - Munich (Germany), Reading (UK), remote
PLAION (formerly known as Koch Media) is an international media company with more than 2000 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe, the USA, Australia and Japan, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver, Prime Matter, Ravenscourt, Vertigo and Milestone game labels.
Your Tasks
Working within the Global Brand and Marketing Division and reporting to a Head of Franchise, you will drive the planning, communication and execution of global marketing campaigns for your portfolio or products, translating brand strategy and creative into effective, measurable marcomms across paid, earned and owned channels.This is a senior marketing role with a global remitWorking with a team of brand and marketing professionals you will drive the global marketing execution over multiple campaign beatsA seasoned marketing manager, you will be in your element coordinating a multi-channel strategy across paid, earned and owned media Key Responsibilities Working with a team of Brand Managers within the Franchise Team plan and deliver global multi-channel marketing activations from announce though to launch and beyondIdentify target markets and audiences and develop the tools and strategies required to engage themCoordinate PLAION’s central media, digital, influencer, SoMe 1st party / partner teams to deliver integrated campaigns around key beatsDevelop and maintain productive working relationships with all internal teams to ensure fully aligned execution of marketing strategiesDeliver clear and regular communication to PLAION’s regional teams, ensuring global beats are activated and amplified at a local level, and guide / champion local marketing initiativesWith the Insight and Analytics team, set and track KPIs to assess campaign health, communicate finding and adapt as necessaryWorking closely with the Project Manager, engage external vendors and internal Creative Services as required to ensure timely localised marketing materials are in place to support global and local activationsWith the Brand Manager, and under supervision of the Head of Franchise, manage the global marketing budget effectively, ensuring all activity is agreed and within budget, while maximising delivery and impact on all expenditure to meet ROIIn collaboration with the Digital team, work closely with external media and marketing agencies to represent the franchises and the studios in internal and external meetingsWork with digital and commercial teams on post launch sales / re-promotion strategies to ensure products reach or exceed lifecycle targets
Your Profile
Proven experience in a product / marketing manager role at a central level, with local marketing experience a bonusSubstantial career experience within the games industry, ideally with exposure to multiple aspects of the businessEducated to Graduate level or a professional equivalent i.e MBAAn experienced marketeer, comfortable with both the art and science of marketingExcellent time management and organisational skillsA confident, diplomatic communicator, able to coordinate multiple teams and disciplinesIn depth knowledge of the Western ‘AAA’ games market and marketing strategies and channels, including PR, social, community and retailA keen gamer, able to demonstrate a passion for gaming preferredStrong project and budget management skillsFluent in English, with outstanding verbal and written communication skillsExperienced of MS Office (Excel/Word/PowerPoint)
What we offer
Employment in one of the most exciting industries in the world: the film and games industryPartnership-oriented working atmosphere in a modern and broad-based media companyWide range of training and development opportunities as part of our PLAION AcademyCompany benefits such as employee events, fitness cooperations, bicycle leasing, flexible working hours, remote opportunities, company pension plan etc.Opportunity to share your passion for movies and games with colleagues
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