Personalization Manager

Tasks

As a Personalization Manager (f/m/diverse) you will be responsible for developing and implementing personalized experiences for our customers across multiple digital channels. 

What you’ll do

Help the organisation to understand what multichannel personalization means across the customer journey and act as an accelerator for our organization  Create & refine target picture for personalization products based on customer needs, market trends Manage the end-to-end execution of personalization projects Execute our Personalization Strategy & drive collaborative use case delivery with the team and stakeholders Collaborate with cross-functional teams, including marketing, service, category, product, data, and engineering, to deliver personalized experiences across web, mobile, email, and social media channels Act as key business counter part of the Martech Platform team Enable & train all customer facing units to build scalable (self-serviceable) solutions

Requirements

What you`ll need

At least 5 years of experience working as personalization/growth manager.  Experience in product design, IT delivery and data science analytics. Know A/B testing inside-out to underpin success of personalization.  Analyze and translate various reports, KPIs, and data to draw meaningful conclusions and insights. 

What you`ll bring

Pronounced and empathic Stakeholder Management skills High level of curiosity, enjoying research and benchmarking Possess a strong intuition and understanding of customer needs and market dynamics.  Effective communicate information, ensuring a clear and compelling message.  Stay updated on the latest trends and best practices in personalization & martech and conduct regular benchmarking and competitive analysis. 

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